Grocery Delivery - Argentina | Statista Market Forecast

The projected revenue in the Grocery Delivery market in Argentina is expected to reach US$503.00m in 2024.
It is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 9.23%, resulting in a projected market volume of US$782.00m by 2029.
In Argentina, the Quick Commerce market is projected to have a market volume of US$359.60m in 2024.
When compared globally, China is forecasted to generate the highest revenue in the Grocery Delivery market, amounting to US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Argentina is projected to be US$52.44 in 2024.
By 2029, the number of users in the Grocery Delivery market in Argentina is expected to reach 13.6m users.
The user penetration in the Grocery Delivery market in Argentina is estimated to be 20.8% in 2024.
Note: The market being discussed here is Grocery Delivery market.
The rise of digital platforms in Argentina has led to increased demand for grocery delivery services, making it a thriving market for convenience and efficiency.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The convenience of having groceries delivered to your doorstep is a growing trend worldwide. In Argentina, this trend is no exception as more and more consumers are opting for grocery delivery services.

Customer preferences: Argentinian consumers are increasingly turning towards online grocery shopping, driven by the convenience of having groceries delivered to their doorstep. The rise of e-commerce platforms and mobile applications has made it easier for consumers to shop for groceries from the comfort of their own homes. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as consumers look for safer ways to shop.

Trends in the market: The grocery delivery market in Argentina is experiencing a significant increase in demand. The market is becoming more competitive as new players enter the market, and existing players expand their services. This competition is driving innovation and improving the quality of services offered to consumers. Delivery times are becoming faster, and the range of products available for delivery is expanding to include fresh produce and other perishable items.

Local special circumstances: Argentina has a unique retail landscape that is dominated by small, independent stores. These stores are often family-owned and operated and have a loyal customer base. However, the rise of e-commerce platforms and mobile applications is challenging the traditional retail landscape, and many small stores are struggling to compete. Despite this, many consumers still prefer to shop at their local stores and may be hesitant to switch to online grocery shopping.

Underlying macroeconomic factors: Argentina has experienced significant economic instability in recent years, with high inflation rates and a volatile currency. This has made it difficult for consumers to make ends meet, and many are looking for ways to save money. Online grocery shopping can be a cost-effective alternative to traditional shopping as it allows consumers to compare prices and take advantage of discounts and promotions. Additionally, the COVID-19 pandemic has had a significant impact on the Argentinian economy, leading to increased unemployment rates and reduced consumer spending. As a result, many consumers are looking for ways to save money, and online grocery shopping is becoming an increasingly attractive option.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.