The Platform Delivery market in Argentina has experienced significant growth in recent years, driven by various factors that have led to the adoption of digital platforms for delivery services.
Customer preferences: One of the primary drivers of the growth of the Platform Delivery market in Argentina is the changing preferences of customers. With the increasing use of smartphones and the internet, customers are increasingly looking for convenience and speed when it comes to delivery services. As a result, there has been a significant increase in demand for online food delivery services, especially in urban areas.
Trends in the market: One of the most significant trends in the Platform Delivery market in Argentina is the growth of online food delivery services. This growth has been driven by the increasing number of restaurants that offer delivery services and the growing number of customers who prefer to order food online. Another trend in the market is the rise of on-demand delivery services, which allow customers to order and receive products within a few hours.
Local special circumstances: Argentina's economic situation has also played a role in the growth of the Platform Delivery market. The country has been facing economic challenges in recent years, including high inflation and a devalued currency. This has led to a rise in unemployment and a decrease in purchasing power for many consumers. As a result, many people are turning to delivery services as a way to save time and money.
Underlying macroeconomic factors: The growth of the Platform Delivery market in Argentina can also be attributed to the country's increasing internet penetration and the growing popularity of smartphones. According to recent data, over 70% of the population now has access to the internet, and this number is expected to continue to grow in the coming years. Additionally, the rise of e-commerce and the increasing number of online transactions have also contributed to the growth of the Platform Delivery market in Argentina.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
