The eServices market in Argentina has been experiencing a steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Argentina have shifted towards digital platforms and online services, as consumers increasingly seek convenience and efficiency in their daily lives. This has led to a growing demand for eServices such as e-commerce, online banking, and digital entertainment. The convenience of shopping online, accessing financial services from the comfort of home, and streaming content on demand have become popular choices among Argentine consumers. Trends in the eServices market in Argentina reflect the global shift towards digitalization and the increasing reliance on technology. The rise of smartphones and the widespread availability of internet access have contributed to the growth of eServices. Mobile apps and online platforms have become essential tools for businesses to reach their customers and provide them with a seamless user experience. Moreover, the COVID-19 pandemic has accelerated the adoption of eServices as people turned to online solutions for their daily needs while adhering to social distancing measures. Local special circumstances in Argentina have also played a role in the development of the eServices market. The country has a relatively high smartphone penetration rate and a young, tech-savvy population. This has created a favorable environment for the growth of eServices, as consumers are comfortable using digital platforms and are quick to adopt new technologies. Additionally, the government has taken steps to promote digitalization and facilitate the expansion of eServices, including the implementation of digital payment systems and the development of a supportive regulatory framework. Underlying macroeconomic factors have further contributed to the growth of the eServices market in Argentina. The country has experienced periods of economic instability and inflation, which have led to a preference for online shopping and digital financial services. Consumers often turn to eServices as a way to save money, compare prices, and access a wider range of products and services. Additionally, the eServices sector has provided opportunities for entrepreneurship and job creation, contributing to the overall economic development of the country. In conclusion, the eServices market in Argentina is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As digitalization continues to transform various industries, the eServices market is expected to expand further, offering new opportunities for businesses and consumers alike.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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