Online Education

Saudi Arabia

Highlights

Revenue in the Online Education market is projected to reach US$256.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.60%, resulting in a projected market volume of US$353.20m by 2029.
The Online Learning Platform market has a projected market volume of US$148.90m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$54.95 in 2024.
In the Online Education market, the number of users is expected to amount to 6.2m users by 2029.
User penetration in the Online Education market will be at 12.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in Saudi Arabia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Online Education market in Saudi Arabia is the increasing demand for flexible and convenient learning options. Many individuals in Saudi Arabia have busy schedules and find it difficult to attend traditional classroom-based courses. Online education provides a solution to this problem by allowing students to access educational content anytime and anywhere. Additionally, online education offers a wide range of courses and programs, allowing individuals to choose subjects that are relevant to their interests and career goals.

Trends in the market: One of the key trends in the Online Education market in Saudi Arabia is the increasing adoption of technology in education. With the rapid advancement of technology, online education platforms have become more sophisticated and interactive. This has made the learning experience more engaging and immersive for students. Furthermore, the use of technology in online education has also enabled the development of personalized learning paths and adaptive learning algorithms, which can cater to the individual needs and learning styles of students. Another trend in the Online Education market in Saudi Arabia is the growing popularity of professional development courses. As the job market becomes more competitive, individuals in Saudi Arabia are seeking opportunities to enhance their skills and knowledge. Online education platforms offer a wide range of professional development courses that can help individuals acquire new skills or upgrade their existing ones. These courses are often designed in collaboration with industry experts and provide practical knowledge that can be directly applied in the workplace.

Local special circumstances: Saudi Arabia has a young and tech-savvy population, which has contributed to the growth of the Online Education market. The country has one of the highest rates of internet penetration in the Middle East, and a large percentage of the population owns smartphones. This widespread access to technology has made it easier for individuals in Saudi Arabia to access online education platforms and participate in online courses.

Underlying macroeconomic factors: The growth of the Online Education market in Saudi Arabia is also influenced by macroeconomic factors. The government of Saudi Arabia has recognized the importance of education in driving economic growth and development. As part of its Vision 2030 plan, the government has made significant investments in the education sector, including the development of online education platforms and the promotion of e-learning initiatives. These initiatives have created a favorable environment for the growth of the Online Education market in Saudi Arabia. In conclusion, the Online Education market in Saudi Arabia is experiencing significant growth due to customer preferences for flexible and convenient learning options, the increasing adoption of technology in education, the growing demand for professional development courses, the young and tech-savvy population, and the government's focus on education as a driver of economic growth. These factors are expected to continue driving the growth of the Online Education market in Saudi Arabia in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.