Professional Certificates - Poland

Poland

Highlights

Revenue in the Professional Certificates market is projected to reach US$33.02m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.21%, resulting in a projected market volume of US$44.63m by 2029.
In the Professional Certificates market, the number of users is expected to amount to 847.8k users by 2029.
User penetration will be 1.7% in 2024 and is expected to hit 2.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$49.30.
In global comparison, most revenue will be generated United States (US$1.96bn in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest United States.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Professional Certificates market in Poland is experiencing significant growth and development, driven by several key factors. Customer preferences are shifting towards acquiring professional certifications as a means to enhance their skills and improve their career prospects. Additionally, local special circumstances such as the rising demand for skilled professionals in specific industries are contributing to the expansion of the market. Furthermore, underlying macroeconomic factors like the increasing focus on digital transformation and the need for continuous learning are also playing a crucial role in the growth of the Professional Certificates market in Poland. Customer preferences in Poland are increasingly inclined towards obtaining professional certifications. Individuals are recognizing the value of acquiring specialized knowledge and skills that can differentiate them in the job market. Professional certificates provide a tangible proof of their expertise and competence, making them more attractive to employers. Moreover, as the job market becomes more competitive, professionals are seeking ways to stay ahead and stand out from their peers. Professional certificates offer a way to demonstrate continuous learning and professional development, which are highly valued by employers. The trends in the Professional Certificates market in Poland reflect the global demand for specialized skills. There is a growing emphasis on digital skills, as industries across all sectors are undergoing digital transformation. Professionals are seeking certifications in areas such as data analysis, cybersecurity, and digital marketing to meet the evolving needs of their organizations. Additionally, there is a rising demand for certifications in industries such as healthcare, finance, and project management, where specialized knowledge and skills are essential for career advancement. Local special circumstances in Poland are contributing to the growth of the Professional Certificates market. The country has seen a significant increase in foreign direct investment, particularly in sectors such as IT and business services. This has created a demand for skilled professionals who possess the necessary certifications and qualifications. Additionally, Poland has a strong education system that emphasizes the importance of continuous learning and professional development. As a result, individuals are motivated to pursue professional certifications to enhance their career prospects and stay competitive in the job market. Underlying macroeconomic factors are also driving the growth of the Professional Certificates market in Poland. The country is experiencing rapid technological advancements and digitalization, which require professionals to acquire new skills and adapt to changing work environments. The need for continuous learning and upskilling is becoming increasingly important as job roles evolve and new technologies emerge. Furthermore, the global pandemic has accelerated the adoption of remote work and digital solutions, creating a greater demand for professionals with digital skills and certifications. In conclusion, the Professional Certificates market in Poland is witnessing significant growth and development. Customer preferences are shifting towards acquiring professional certifications to enhance their skills and improve their career prospects. Local special circumstances, such as the rising demand for skilled professionals in specific industries, are contributing to the expansion of the market. Additionally, underlying macroeconomic factors, such as the increasing focus on digital transformation and the need for continuous learning, are driving the growth of the Professional Certificates market in Poland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.