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Professional Certificates - MENA

MENA
  • Revenue in the Professional Certificates market is projected to reach US$50.43m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.85%, resulting in a projected market volume of US$67.01m by 2029.
  • In the Professional Certificates market, the number of users is expected to amount to 2.4m users by 2029.
  • User penetration will be 1.1% in 2024 and is expected to hit 1.4% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$28.60.
  • In global comparison, most revenue will be generated United States (US$1.96bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest United States.

Definition:

Professional Certificates are a type of credential, typically delivered by an industry body, to demonstrate/acknowledge/verify a person’s ability to perform a job-related function. This definition includes professional certificates offered through institutions (CFA, PMI) and online study courses (Kaplan, Becker).

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Professional certifications offered through professional institutions (CPA, CFA, PMP)
  • Companies offering online study prep strictly for a professional certification (BARBRI, Kaplan, Becker)

Out-Of-Scope

  • Micro and alternative credentials offered through third-party platforms (Udacity nanodegrees, Coursera specializations, Udemy certificates)
  • Study prep offered by third-party platforms (Udemy, Coursera, edX).
Online Education: market data & analysis - Cover

Market Insights report

Online Education: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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