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eServices - MENA

MENA
  • Revenue in the eServices market is projected to reach US$32.72bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.59%, resulting in a projected market volume of US$54.14bn by 2029.
  • The 0.0 market is expected to show a revenue growth of 0.0 in 2025.0.
  • The 0.0 market has a projected market volume of 0.0 in 2024.
  • In global comparison, most revenue will be generated China (US$495.50bn in 2024).
  • The average revenue per user (ARPU) in the 0.0 market is projected to amount to 0.0 in 2024.
  • In the 0.0 market, the number of users is expected to amount to 0.0 by 2029.
  • User penetration in the 0.0 market will be at 0.0 in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices include the online food delivery market, which covers meal delivery and grocery delivery services. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Online food delivery services including grocery and meal delivery such as Delivery Hero or Instacart
  • Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
  • Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Out-Of-Scope

  • Services such as Uber and Lyft, which provide taxi or ride-sharing services primarily focused on transportation
  • E-commerce platforms such as eBay, and Alibaba, which specialize in selling various products online
  • Travel booking platforms such as Booking.com, Expedia, and Airbnb, which focus on accommodations and travel experiences
eServices: market data & analysis - Cover

Market Insights report

eServices: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    eServices: market data & analysis - BackgroundeServices: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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