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Online Learning Platforms - MENA

MENA
  • Revenue in the Online Learning Platforms market is projected to reach US$373.40m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 21.59%, resulting in a projected market volume of US$992.40m by 2029.
  • In the Online Learning Platforms market, the number of users is expected to amount to 19.6m users by 2029.
  • User penetration will be 9.2% in 2024 and is expected to hit 11.7% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$25.18.
  • In global comparison, most revenue will be generated China (US$40.60bn in 2024).
  • With a projected rate of 21.9%, the user penetration in the Online Learning Platforms market is highest China.

Definition:

The Online Learning Platforms market encompasses digital platforms that offer a wide range of educational courses and resources delivered through the internet. These platforms facilitate learning in various formats such as video lectures, interactive exercises, and assessments. The market includes both university-affiliated platforms offering non acreddited courses, as well as third-party platforms hosting courses from multiple providers.

Additional Information

Market data includes metrics such as Gross Merchandise Value (GMV), user numbers, average revenue per user (ARPU), and user penetration rate. These metrics predominantly reflect business-to-consumer (B2C) services within the online learning industry.

In-Scope

  • Third-party online learning platforms offering courses, badges, and micro-credentials (EdX, Coursera, Udacity)
  • Language-learning apps and platforms (Duolingo, Babbel)
  • Online tutoring platforms (Chegg, Byjus)
  • Online bootcamp platforms (2U)

Out-Of-Scope

  • University-designed and delivered courses and certification programs
  • Professional certification courses offered through professional institutions
  • Language and bootcamp courses offered at a physical location.
Online Education: market data & analysis - Cover

Market Insights report

Online Education: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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