Online Learning Platforms - Saudi Arabia

Saudi Arabia

Highlights

Revenue in the Online Learning Platforms market is projected to reach US$148.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.01%, resulting in a projected market volume of US$199.40m by 2029.
In the Online Learning Platforms market, the number of users is expected to amount to 5.7m users by 2029.
User penetration will be 11.5% in 2024 and is expected to hit 14.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$34.71.
In global comparison, most revenue will be generated China (US$40.60bn in 2024).
With a projected rate of 21.9%, the user penetration in the Online Learning Platforms market is highest China.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Learning Platforms market in Saudi Arabia has been experiencing significant growth in recent years. With the increasing demand for flexible and accessible education, more and more individuals are turning to online learning platforms to enhance their skills and knowledge.

Customer preferences: Saudi Arabian customers have shown a strong preference for online learning platforms due to their convenience and flexibility. The ability to access educational content anytime and anywhere has made online learning a popular choice among busy professionals and students. Additionally, the wide range of courses and programs offered by these platforms allows customers to tailor their learning experience to their specific needs and interests.

Trends in the market: One of the key trends in the online learning platforms market in Saudi Arabia is the increasing adoption of mobile learning. With the widespread use of smartphones in the country, learners are now able to access educational content on the go. This trend has led to the development of mobile-friendly platforms and apps, making it easier for individuals to learn and study using their mobile devices. Another trend in the market is the rise of gamification in online learning. Gamification involves incorporating game-like elements, such as rewards and challenges, into the learning process. This approach has proven to be effective in engaging learners and enhancing their motivation to learn. Online learning platforms in Saudi Arabia are increasingly incorporating gamification techniques to make the learning experience more interactive and enjoyable.

Local special circumstances: Saudi Arabia has a young and tech-savvy population, which has contributed to the growth of the online learning platforms market. The high internet penetration rate in the country, coupled with the government's focus on digital transformation, has created a conducive environment for the development of online learning platforms. Additionally, the COVID-19 pandemic has further accelerated the adoption of online learning in Saudi Arabia, as schools and universities had to shift to remote learning.

Underlying macroeconomic factors: The online learning platforms market in Saudi Arabia is also influenced by several macroeconomic factors. The country's Vision 2030 initiative, which aims to diversify the economy and reduce dependence on oil, has placed a strong emphasis on education and human capital development. This has led to increased government spending on education and a growing focus on vocational training and upskilling. These factors have created a favorable environment for the growth of the online learning platforms market. In conclusion, the Online Learning Platforms market in Saudi Arabia is experiencing significant growth due to customer preferences for convenience and flexibility, as well as the adoption of mobile learning and gamification. The young and tech-savvy population, along with government initiatives and macroeconomic factors, have also contributed to the development of the market. As the demand for online education continues to rise, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.