Fresh Fish - Nepal

Nepal

Highlights

Revenue in the Fresh Fish Market is projected to reach US$28.78m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.46%, resulting in a projected market volume of US$47.70m by 2029.
With a projected market volume of US$12.80bn in 2025, most revenue is generated China.
In the Fresh Fish Market, the number of users is expected to amount to 136.5k users by 2029.
User penetration will be 0.3% in 2025 and is expected to hit 0.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$294.97.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fresh Fish eCommerce Market in Nepal is witnessing elevated growth, fueled by increasing internet penetration, a shift towards online shopping, and rising consumer demand for fresh seafood, enhancing accessibility and convenience for buyers across the nation.

Customer preferences: Consumers in Nepal's Fresh Fish eCommerce Market are increasingly prioritizing sustainable sourcing and organic options, reflecting a growing awareness of environmental impacts and health benefits. This trend is particularly evident among younger demographics who value transparency in food sourcing and are motivated by local and ethical consumption. Additionally, busy urban lifestyles are driving demand for convenient delivery services, allowing consumers to access fresh seafood without the need for traditional market visits. This shift underscores a blend of health consciousness and modern convenience in purchasing behaviors.

Trends in the market: In Nepal, the Fresh Fish eCommerce Market is experiencing a significant shift towards sustainable sourcing and organic options, driven by a heightened consumer awareness of environmental issues and health benefits. Younger demographics are leading this charge, demanding transparency in food sourcing and prioritizing local, ethical consumption. Concurrently, the rise of urban lifestyles fosters a growing need for convenient delivery services, enabling consumers to access fresh seafood effortlessly. This evolving landscape not only reflects changing consumer preferences but also presents important implications for industry stakeholders, including the need for enhanced supply chain transparency and sustainability practices to meet market demands.

Local special circumstances: In Nepal, the Fresh Fish eCommerce Market is heavily influenced by the country's diverse geography, which includes vast rivers, lakes, and access to the Himalayan waters, providing a rich variety of fish species. Cultural practices surrounding fishing, such as traditional methods and festivals, enhance consumer interest in locally sourced products. Regulatory frameworks are also evolving, with the government promoting sustainable fishing practices to safeguard marine ecosystems. These unique local factors shape market dynamics, fueling demand for fresh, ethically sourced seafood while supporting local fishermen and communities.

Underlying macroeconomic factors: The Fresh Fish eCommerce Market in Nepal is influenced by macroeconomic factors such as economic growth, consumer spending, and investment in digital infrastructure. As the nation experiences gradual economic improvement, disposable incomes rise, leading to increased demand for quality seafood. Government initiatives promoting eCommerce and digital payment systems facilitate easier access to fresh fish online. Additionally, global trends toward sustainability and health consciousness are shaping consumer preferences, driving interest in ethically sourced seafood. Fluctuations in currency exchange rates also impact import costs for premium fish varieties, further influencing market performance.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Fresh Fish - Nepal

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Users

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