Market Insights eCommerce Dating Services

Casual Dating - Southeast Asia

Southeast Asia

Revenue in the Casual Dating market is projected to reach US$36.57m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.18%, resulting in a projected market volume of US$38.78m by 2029.
In the Casual Dating market, the number of users is expected to amount to 23.0m users by 2029.
User penetration will be 2.4% in 2024 and is expected to hit 3.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$2.21.
In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest in Armenia.

Market

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Currency

Analyst Opinion

The Online Dating market in Southeast Asia has been experiencing significant growth in recent years.

Customer preferences: Customers in Southeast Asia are increasingly turning to online dating platforms to meet new people and find potential partners. This shift in customer preferences can be attributed to several factors. Firstly, the rise of smartphones and internet penetration in the region has made it easier for people to access online dating platforms. Additionally, the younger generation in Southeast Asia is becoming more open to the idea of online dating, as they seek to expand their social circles and explore new relationships.

Trends in the market: One of the key trends in the online dating market in Southeast Asia is the increasing popularity of mobile dating apps. These apps provide users with a convenient and user-friendly platform to connect with others, offering features such as location-based matching and instant messaging. This trend is driven by the high smartphone penetration in the region and the desire for instant gratification among users. Another trend in the market is the growing focus on niche dating platforms. As the online dating market becomes more saturated, companies are targeting specific segments of the population to differentiate themselves. For example, there are now dating apps catering specifically to professionals, religious groups, and LGBTQ+ individuals. This trend reflects the growing demand for more personalized and tailored online dating experiences.

Local special circumstances: Southeast Asia is a diverse region with different cultural norms and values. This diversity has a significant impact on the online dating market. In some countries, such as Indonesia and Malaysia, where conservative values are prevalent, online dating may still be considered taboo or frowned upon. This can limit the growth of the market in these countries compared to more liberal countries like Thailand and Singapore.

Underlying macroeconomic factors: The growing middle class and increasing urbanization in Southeast Asia have also contributed to the development of the online dating market. As people become more financially independent and move to urban areas for work, they are seeking new ways to meet potential partners. Online dating platforms provide a convenient solution for busy individuals who may not have the time or opportunity to meet people through traditional means. In conclusion, the online dating market in Southeast Asia is experiencing significant growth due to changing customer preferences, the rise of mobile dating apps, and the focus on niche platforms. However, the market is also influenced by local cultural norms and values, as well as underlying macroeconomic factors such as the growing middle class and urbanization.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.