Casual dating has been gaining popularity in Southeast Asia in recent years, with an increasing number of people looking for casual relationships and connections.
Customer preferences: In Southeast Asia, there is a growing preference for casual dating among young adults and urban professionals. This can be attributed to changing societal norms, increased exposure to Western culture, and the rise of online dating platforms. Many individuals in this region are seeking casual relationships as a way to explore their options, meet new people, and have fun without the commitment of a traditional romantic relationship.
Trends in the market: One of the key trends in the casual dating market in Southeast Asia is the rapid growth of online dating platforms. These platforms provide a convenient and accessible way for individuals to connect with others who are also interested in casual dating. With the increasing penetration of smartphones and internet connectivity in the region, more people are turning to these platforms to find potential partners. This trend is expected to continue as technology becomes even more prevalent in the region. Another trend in the market is the rise of niche dating platforms catering to specific interests or demographics. For example, there are platforms that specifically target the LGBTQ+ community or individuals with specific hobbies or interests. These niche platforms allow users to find like-minded individuals and enhance their casual dating experience.
Local special circumstances: In Southeast Asia, there are certain cultural and social factors that contribute to the development of the casual dating market. For instance, many countries in the region have a collectivist culture, where individuals are expected to prioritize the needs and expectations of their family and community over their own desires. This can make it challenging for individuals to engage in casual dating openly. However, with the influence of globalization and the increasing exposure to Western values, attitudes towards casual dating are gradually changing.
Underlying macroeconomic factors: The economic growth in Southeast Asia has also played a role in the development of the casual dating market. As countries in the region experience rapid urbanization and an expanding middle class, more people have the financial means to participate in casual dating activities. Additionally, the increasing number of young professionals in urban areas creates a conducive environment for casual dating, as these individuals often have more disposable income and a greater desire for social connections outside of traditional relationships. In conclusion, the casual dating market in Southeast Asia is experiencing growth due to changing customer preferences, the rise of online dating platforms, and the influence of globalization. As technology continues to advance and societal norms evolve, it is expected that the casual dating market in the region will continue to expand.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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