The Matchmaking market in Australia & Oceania is experiencing steady growth and development due to changing customer preferences and local special circumstances. Customer preferences in the Matchmaking market in Australia & Oceania have shifted towards online platforms and apps, as individuals seek convenience and efficiency in finding potential partners. The rise of smartphones and internet connectivity has made it easier for people to connect and communicate with others, leading to the popularity of online matchmaking services. Additionally, the younger generation in Australia & Oceania is more open to the idea of using technology to find love, further driving the demand for online matchmaking services. Trends in the market show that niche matchmaking services are gaining traction in Australia & Oceania. These services cater to specific demographics or interests, such as religious or cultural matchmaking, LGBTQ+ matchmaking, or matchmaking for specific hobbies or professions. By targeting specific groups, these niche services are able to provide more personalized and tailored matchmaking experiences, which are highly valued by customers. Local special circumstances also play a role in the development of the Matchmaking market in Australia & Oceania. The region is known for its diverse population, with people from various cultural backgrounds and ethnicities. This diversity creates a demand for matchmaking services that cater to specific cultural or ethnic preferences. Matchmaking services that understand and respect these preferences are able to attract a larger customer base and establish themselves as trusted providers in the market. Underlying macroeconomic factors also contribute to the growth of the Matchmaking market in Australia & Oceania. The region has a stable economy and a high standard of living, which allows individuals to invest in personal relationships and prioritize finding a compatible partner. Additionally, the increasing number of single individuals in Australia & Oceania, whether due to choice or circumstance, has created a larger market for matchmaking services. As people seek meaningful connections and companionship, the demand for matchmaking services continues to rise. In conclusion, the Matchmaking market in Australia & Oceania is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Online platforms and niche services are becoming more popular, catering to the diverse population and specific preferences of individuals in the region. As technology continues to advance and societal attitudes towards matchmaking evolve, the market is expected to further expand and innovate to meet the needs of customers in Australia & Oceania.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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