Online Dating - Americas

Americas

Highlights

Revenue in the Online Dating market is projected to reach US$1.59bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.68%, resulting in a projected market volume of US$1.72bn by 2029.
In the Online Dating market, the number of users is expected to amount to 111.7m users by 2029.
User penetration will be 9.9% in 2024 and is expected to hit 10.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$15.77.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.7%, the user penetration in the Online Dating market is highest United States.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Americas is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Matchmaking market have shifted towards online platforms and mobile applications. With the increasing penetration of smartphones and internet access, customers now prefer the convenience and efficiency of online matchmaking services. They appreciate the ability to browse through a large pool of potential partners, filter their search based on specific criteria, and communicate with potential matches through messaging platforms. This shift towards online matchmaking has led to the emergence of several successful platforms in the region. Trends in the Matchmaking market in Americas are driven by the increasing acceptance of online dating and the desire for personalized matchmaking services. Online dating has become more socially acceptable and mainstream, leading to a larger customer base for matchmaking platforms. Additionally, customers are seeking more personalized and tailored matchmaking experiences. They are willing to pay for premium services that offer advanced matching algorithms, compatibility tests, and personalized coaching. Matchmaking platforms are responding to these trends by offering more advanced features and services to attract and retain customers. Local special circumstances also play a role in the development of the Matchmaking market in Americas. Cultural and societal factors influence customer preferences and the way matchmaking services are perceived. In some countries, traditional matchmaking methods are still valued and trusted, leading to a hybrid model where online platforms coexist with traditional matchmakers. Additionally, the diversity of the Americas region presents unique challenges and opportunities for matchmaking platforms. They need to adapt their services to cater to different cultural backgrounds, languages, and preferences of their customer base. Underlying macroeconomic factors contribute to the growth of the Matchmaking market in Americas. Economic stability and increasing disposable incomes enable customers to invest in matchmaking services. As the economies in the region continue to grow, more individuals are willing to spend money on finding a compatible partner. Furthermore, the growing urbanization and changing demographics in the Americas lead to a larger pool of potential customers for matchmaking platforms. The increasing number of single adults, delayed marriages, and changing social dynamics create a favorable market environment for matchmaking services. In conclusion, the Matchmaking market in Americas is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Online platforms and mobile applications are preferred by customers, who seek personalized matchmaking experiences. Cultural and societal factors, as well as economic stability and changing demographics, contribute to the growth of the market. As the market continues to evolve, matchmaking platforms need to adapt to meet the changing needs and preferences of their customers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.