Casual Dating - Americas

Americas

Highlights

Revenue in the Casual Dating market is projected to reach US$382.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.73%, resulting in a projected market volume of US$396.30m by 2029.
In the Casual Dating market, the number of users is expected to amount to 35.2m users by 2029.
User penetration will be 3.1% in 2024 and is expected to hit 3.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$12.10.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest Armenia.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Americas is experiencing significant growth and development.

Customer preferences: Customers in the Americas are increasingly turning to online dating platforms to meet potential partners. This shift in preference can be attributed to several factors. Firstly, online dating offers a convenient and efficient way to connect with others, especially in a region as vast as the Americas. With the click of a button, individuals can browse through numerous profiles and initiate conversations, saving time and effort compared to traditional dating methods. Additionally, online dating platforms provide a wider pool of potential partners, allowing individuals to connect with people they may not have otherwise met in their daily lives.

Trends in the market: One notable trend in the Online Dating market in the Americas is the increasing popularity of niche dating platforms. These platforms cater to specific demographics or interests, such as religious affiliations, ethnic backgrounds, or shared hobbies. By targeting specific niches, these platforms are able to provide a more tailored and personalized experience for their users. This trend reflects the growing demand for specialized dating services that cater to the unique preferences and needs of individuals. Another trend in the market is the rise of mobile dating apps. With the widespread adoption of smartphones in the Americas, mobile dating apps have become a popular choice for individuals seeking romantic connections. These apps offer a convenient and accessible way to meet potential partners on the go, allowing users to browse profiles and communicate with others anytime, anywhere. The ease of use and intuitive interfaces of these apps have contributed to their widespread adoption and success in the region.

Local special circumstances: The Online Dating market in the Americas is influenced by several local special circumstances. One such circumstance is the cultural diversity of the region. The Americas encompass a wide range of cultures, languages, and traditions, which can impact the preferences and behaviors of individuals in the online dating space. Dating platforms that are able to understand and cater to the specific cultural nuances of different countries in the Americas are likely to gain a competitive edge. Another special circumstance is the high level of internet penetration in the region. The Americas have some of the highest internet penetration rates in the world, with a large portion of the population having access to the internet. This widespread access to the internet has facilitated the growth of the Online Dating market, as more individuals are able to connect and interact with others online.

Underlying macroeconomic factors: Several underlying macroeconomic factors contribute to the development of the Online Dating market in the Americas. Firstly, the region has experienced steady economic growth in recent years, resulting in higher disposable incomes for many individuals. This increased purchasing power allows more people to afford online dating services, leading to greater demand in the market. Additionally, changing societal norms and attitudes towards relationships and marriage have also played a role in the growth of the Online Dating market. As traditional social structures evolve and individuals prioritize personal freedom and independence, online dating provides a platform for individuals to explore and pursue romantic connections on their own terms. In conclusion, the Online Dating market in the Americas is witnessing significant growth and development. Customer preferences for convenience, efficiency, and a wider pool of potential partners are driving the shift towards online dating platforms. Niche dating platforms and mobile dating apps are emerging as popular choices, catering to specific demographics and offering convenience on the go. Cultural diversity, high internet penetration, economic growth, and changing societal norms are all factors contributing to the growth of the market in the Americas.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.