Market Insights eCommerce Dating Services

Matchmaking - Nepal

Nepal

Revenue in the Matchmaking market is projected to reach US$1.96m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of NaN%, resulting in a projected market volume of US$-3.48m by 2029.
In the Matchmaking market, the number of users is expected to amount to 82.2k users by 2029.
User penetration will be 0.3% in 2024 and is expected to hit 0.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$23.82.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

The Casual Dating market in Nepal is experiencing significant growth and development in recent years.

Customer preferences: In Nepal, there is a growing acceptance and openness towards casual dating among the younger population. With the influence of Western culture and the increasing use of social media platforms, young Nepalese individuals are becoming more interested in exploring casual relationships and dating experiences. This trend is particularly prevalent among urban dwellers and the educated middle class, who have more exposure to global trends and a greater desire for personal freedom and individual expression.

Trends in the market: One of the key trends in the casual dating market in Nepal is the increasing popularity of online dating platforms and mobile dating apps. These platforms provide a convenient and accessible way for Nepalese individuals to connect with potential partners and explore casual relationships. The ease of use, anonymity, and wide range of options offered by these platforms have contributed to their widespread adoption among the younger generation. Another trend in the market is the emergence of niche dating platforms catering to specific preferences and interests. For example, there are platforms that focus on connecting individuals with similar hobbies or lifestyles, such as adventure enthusiasts or food lovers. This trend reflects the growing demand for more personalized and targeted dating experiences, as individuals seek to find like-minded partners for casual relationships.

Local special circumstances: Nepal is a conservative society with strong cultural and traditional values. However, the younger generation is increasingly challenging these norms and seeking more freedom in their personal lives. While casual dating may still be considered taboo by some older generations, the acceptance and understanding of casual relationships are gradually increasing among the younger population. This shift in attitudes is driven by factors such as urbanization, exposure to Western culture, and the influence of social media.

Underlying macroeconomic factors: The growing casual dating market in Nepal can also be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among the middle class. This has allowed individuals to spend more on leisure activities, including dating and socializing. Additionally, the widespread availability of smartphones and affordable internet access has facilitated the growth of online dating platforms, making it easier for Nepalese individuals to connect with potential partners. In conclusion, the casual dating market in Nepal is experiencing growth and development due to changing customer preferences, the emergence of online dating platforms, and the influence of Western culture. Despite the conservative nature of Nepalese society, the younger generation is increasingly embracing casual relationships and seeking more freedom in their personal lives. The underlying macroeconomic factors, such as economic growth and increased internet access, have also contributed to the expansion of the market. As the market continues to evolve, it is likely that we will see further advancements in online dating platforms and a greater acceptance of casual dating in Nepal.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.