Market Insights eCommerce Dating Services

Matchmaking - Hong Kong

Hong Kong

Revenue in the Matchmaking market is projected to reach US$25.08m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.04%, resulting in a projected market volume of US$26.41m by 2029.
In the Matchmaking market, the number of users is expected to amount to 428.3k users by 2029.
User penetration will be 5.5% in 2024 and is expected to hit 5.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$60.34.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

Casual dating has become increasingly popular in Hong Kong in recent years, with more and more people seeking casual relationships and connections.

Customer preferences: In Hong Kong, there is a growing trend towards casual dating as people prioritize their careers and personal development over long-term committed relationships. Many individuals are looking for companionship and connection without the pressure of commitment, allowing them to focus on their own goals and aspirations. This preference for casual dating is particularly prevalent among young professionals who are busy with their careers and have limited time for traditional dating.

Trends in the market: One of the key trends in the casual dating market in Hong Kong is the rise of online dating platforms and mobile apps. These platforms provide a convenient and efficient way for people to meet and connect with potential partners. With the widespread use of smartphones and the internet, online dating has become the norm for many individuals in Hong Kong. These platforms offer a wide range of features and options, allowing users to customize their dating experience and find like-minded individuals. Another trend in the market is the increasing acceptance and openness towards casual dating in Hong Kong society. In the past, casual dating was often stigmatized and seen as taboo. However, attitudes have shifted in recent years, with more people embracing the idea of casual relationships. This change in mindset has created a more welcoming and inclusive environment for casual daters, encouraging more individuals to explore this type of dating.

Local special circumstances: The fast-paced and competitive nature of Hong Kong's work culture is a significant local circumstance that has contributed to the development of the casual dating market. With long working hours and high levels of stress, many individuals in Hong Kong find it challenging to commit to a traditional relationship. Casual dating provides an outlet for social interaction and companionship without the demands and expectations of a committed partnership.

Underlying macroeconomic factors: The strong economy and high living standards in Hong Kong have also played a role in the growth of the casual dating market. With disposable income and a desire for experiences, many individuals are willing to invest in their social lives and explore casual dating opportunities. Additionally, the cosmopolitan nature of Hong Kong attracts a diverse population, creating a vibrant dating scene and increasing the pool of potential partners for casual daters. In conclusion, the casual dating market in Hong Kong is experiencing significant growth due to customer preferences for flexibility and convenience, the rise of online dating platforms, the increasing acceptance of casual dating in society, the unique local circumstances of Hong Kong's work culture, and the underlying macroeconomic factors of a strong economy and a diverse population. As these trends continue, the casual dating market in Hong Kong is expected to further expand and evolve to meet the changing needs and preferences of its customers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.