Market Insights eCommerce Dating Services

Matchmaking - Egypt

Egypt

Revenue in the Matchmaking market is projected to reach US$6.36m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 26.53%, resulting in a projected market volume of US$20.63m by 2029.
In the Matchmaking market, the number of users is expected to amount to 614.7k users by 2029.
User penetration will be 0.5% in 2024 and is expected to hit 0.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$12.17.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

The Casual Dating market in Egypt is experiencing significant growth due to changing customer preferences and local special circumstances.

Customer preferences: In recent years, there has been a shift in customer preferences towards more casual and non-committal relationships. This trend can be attributed to various factors, including changing social norms, increased urbanization, and the influence of Western culture. Young adults in Egypt are increasingly seeking casual dating experiences that allow them to explore their romantic and sexual desires without the pressures of a long-term commitment. This shift in customer preferences has created a demand for platforms and services that cater specifically to casual dating.

Trends in the market: One of the key trends in the Casual Dating market in Egypt is the rise of online dating platforms. These platforms provide a convenient and discreet way for individuals to connect with like-minded people who are also interested in casual dating. The availability of smartphones and affordable internet access has further fueled the growth of online dating in the country. Popular dating apps and websites have seen a surge in user registrations, indicating a growing acceptance and adoption of casual dating among the Egyptian population. Another trend in the market is the emergence of niche dating platforms targeting specific segments of the population. For example, there are now dating apps specifically designed for LGBTQ+ individuals, religious communities, and expatriates living in Egypt. These niche platforms cater to the unique preferences and needs of these groups, providing a more tailored and inclusive casual dating experience. This trend reflects the growing diversity and openness within the Egyptian society, as well as the desire for more personalized dating options.

Local special circumstances: The development of the Casual Dating market in Egypt is also influenced by local special circumstances. Egypt is a conservative society with traditional values and strict social norms. However, there has been a gradual shift towards more liberal attitudes, especially among the younger generation. This shift can be attributed to increased exposure to Western culture through media and the internet, as well as the influence of globalization. As a result, casual dating is becoming more accepted and normalized in Egyptian society, albeit still within certain boundaries.

Underlying macroeconomic factors: The growth of the Casual Dating market in Egypt is also supported by underlying macroeconomic factors. The country has experienced a steady increase in disposable income and urbanization, which has contributed to a larger pool of potential customers for casual dating services. Additionally, the high youth population in Egypt, coupled with a relatively low marriage rate, creates a favorable environment for casual dating. Young adults are delaying marriage and focusing on their careers and personal development, leading to an increased interest in casual dating as a means of companionship and romantic exploration. In conclusion, the Casual Dating market in Egypt is developing rapidly due to changing customer preferences, the rise of online dating platforms, the emergence of niche dating services, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected to provide more opportunities for individuals to engage in casual dating experiences that align with their preferences and desires.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.