Matchmaking - Americas

Americas

Highlights

Revenue in the Matchmaking market is projected to reach US$1.07bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.57%, resulting in a projected market volume of US$1.16bn by 2029.
In the Matchmaking market, the number of users is expected to amount to 15.3m users by 2029.
User penetration will be 1.4% in 2024 and is expected to hit 1.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$78.02.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Americas is experiencing significant growth and development due to changing customer preferences and evolving societal norms.

Customer preferences: Customers in the Americas are increasingly turning to casual dating as a way to meet new people and explore romantic relationships without the commitment of a traditional partnership. This shift in preferences can be attributed to several factors, including a desire for more freedom and flexibility in personal relationships, as well as a growing acceptance of non-traditional relationship dynamics. Additionally, the rise of online dating platforms has made it easier than ever for individuals to connect with potential partners, further fueling the demand for casual dating experiences.

Trends in the market: One of the key trends in the Casual Dating market in Americas is the increasing popularity of mobile dating apps. These apps offer a convenient and accessible platform for individuals to connect with others who share similar interests and preferences. The ease of use and wide range of options available on these apps have contributed to their widespread adoption among customers in the region. Furthermore, the use of algorithms and data analytics in matchmaking has improved the accuracy and efficiency of these platforms, enhancing the overall user experience. Another trend in the market is the growing demand for niche dating services. As customers become more specific in their preferences and interests, there is a rising demand for platforms that cater to specific demographics or interests. For example, there has been an increase in the number of dating apps targeting specific age groups, religious communities, or even specific hobbies or interests. This trend reflects the desire for more personalized and tailored dating experiences, as customers seek to connect with individuals who share their values and passions.

Local special circumstances: The Casual Dating market in Americas is influenced by the cultural diversity and varying social norms across different countries in the region. While casual dating may be widely accepted and embraced in some countries, it may still be considered taboo or frowned upon in others. This cultural variation creates unique challenges and opportunities for companies operating in the market, as they must navigate different societal expectations and norms. Additionally, local regulations and legal frameworks can also impact the operations of casual dating platforms, requiring companies to adapt their strategies to comply with local laws.

Underlying macroeconomic factors: The growth of the Casual Dating market in Americas is also influenced by underlying macroeconomic factors. The region's strong economic growth and increasing disposable incomes have contributed to a rise in consumer spending on leisure and entertainment activities, including casual dating. Additionally, the high rate of urbanization and changing demographics in the region have created a larger pool of potential customers for casual dating platforms. As young adults and professionals migrate to urban areas in search of better job opportunities, they are more likely to engage in casual dating as a means of meeting new people and forming connections in their new surroundings. In conclusion, the Casual Dating market in Americas is experiencing significant growth and development due to changing customer preferences, the rise of mobile dating apps, the demand for niche dating services, cultural diversity, and underlying macroeconomic factors. As the market continues to evolve, companies in the region must adapt their strategies to meet the changing needs and expectations of customers in order to remain competitive.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.