Dating Services

Revenue in the Dating Services market is projected to reach US$3.04bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.52%, resulting in a projected market volume of US$3.28bn by 2029.
The Online Dating market has a projected market volume of US$1.59bn in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$23.58 in 2024.
In the Dating Services market, the number of users is expected to amount to 143.3m users by 2029.
User penetration in the Dating Services market will be at 12.7% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Americas is experiencing significant growth and development due to changing customer preferences and the emergence of new trends in the market.

Customer preferences: Customers in the Americas are increasingly turning to online dating platforms to find potential partners. This shift in preference can be attributed to the convenience and accessibility of these platforms, as well as the ability to connect with a larger pool of potential matches. Additionally, customers are placing more importance on compatibility and shared interests, leading to the rise of niche dating services that cater to specific demographics or interests.

Trends in the market: One of the key trends in the Dating Services market in Americas is the increasing popularity of mobile dating apps. These apps offer a seamless and user-friendly experience, allowing customers to easily browse through profiles and connect with others on the go. The convenience of mobile dating apps has made them a preferred choice for many customers, especially among younger demographics. Another trend in the market is the growing acceptance of online dating among older adults. As the stigma surrounding online dating continues to diminish, more and more older adults are embracing these platforms as a way to meet new people and potentially find love. This has led to the development of dating services specifically targeted towards older adults, offering features and functionalities that cater to their unique needs and preferences.

Local special circumstances: In the Americas, the Dating Services market is highly competitive, with a large number of players vying for market share. This has led to the development of innovative features and functionalities within dating platforms, as companies strive to differentiate themselves and attract customers. Additionally, cultural differences across different countries in the Americas can impact customer preferences and the overall dynamics of the market. For example, in some Latin American countries, traditional gender roles and cultural norms may influence the way people approach dating and relationships.

Underlying macroeconomic factors: The growing popularity of online dating in the Americas can also be attributed to underlying macroeconomic factors. For instance, the increasing use of smartphones and internet penetration rates have made it easier for people to access and use dating services. Additionally, changing demographics, such as an aging population and an increase in single individuals, have created a larger pool of potential customers for dating services. These factors, combined with the convenience and accessibility of online dating platforms, have contributed to the growth and development of the Dating Services market in Americas.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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