Online Sports Betting - South America

Revenue in the Online Sports Betting market is projected to reach US$2.29bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 15.92%, resulting in a projected market volume of US$4.13bn by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 6.4m users by 2028.
User penetration will be 1.3% in 2024 and is expected to hit 1.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$417.00.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in South America is experiencing significant growth and development.

Customer preferences: Customers in South America are increasingly turning to online sports betting as a convenient and accessible way to engage in their favorite sports. The convenience of placing bets from the comfort of their own homes, as well as the ability to access a wide range of sports events from around the world, is driving the popularity of online sports betting in the region. Additionally, the availability of mobile betting platforms has made it even easier for customers to place bets on the go.

Trends in the market: One of the key trends in the online sports betting market in South America is the increasing number of online betting platforms that are entering the market. As the demand for online sports betting grows, more companies are recognizing the potential for growth in the region and are launching their platforms to cater to the needs of South American customers. This increased competition is not only driving innovation in the market, but also leading to improved services and better odds for customers. Another trend in the market is the growing popularity of live betting. South American customers are increasingly seeking the thrill and excitement of placing bets in real-time as they watch sports events unfold. Online sports betting platforms are capitalizing on this trend by offering a wide range of live betting options, allowing customers to place bets on various aspects of the game as it progresses.

Local special circumstances: One of the factors contributing to the growth of the online sports betting market in South America is the increasing legalization and regulation of the industry in various countries in the region. As governments recognize the potential economic benefits of online sports betting, they are implementing legislation to regulate the industry and ensure consumer protection. This has created a more favorable environment for online sports betting companies to operate and has increased customer confidence in the market.

Underlying macroeconomic factors: The growing middle class in South America is also playing a role in the development of the online sports betting market. As more people in the region have disposable income, they are looking for ways to entertain themselves and engage in their favorite sports. Online sports betting provides an affordable and accessible option for entertainment, making it an attractive choice for many South American consumers. In conclusion, the online sports betting market in South America is experiencing significant growth and development due to customer preferences for convenience and accessibility, as well as the increasing number of online betting platforms entering the market. The popularity of live betting and the legalization and regulation of the industry in various countries in the region are also contributing to the growth of the market. Additionally, the growing middle class in South America is driving the demand for online sports betting as a form of entertainment.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.