Skip to main content
  1. Market Insights
  2. Digital
  3. eServices

Online Education - South America

South America
  • Revenue in the Online Education market is projected to reach US$3.21bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 17.79%, resulting in a projected market volume of US$6.18bn by 2028.
  • The Online University Education market has a projected market volume of US$2.07bn in 2024.
  • In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
  • The average revenue per user (ARPU) in the Online Education market is projected to amount to US$60.88 in 2024.
  • In the Online Education market, the number of users is expected to amount to 70.7m users by 2028.
  • User penetration in the Online Education market will be at 12.8% in 2024.

Definition:

The Online Education segment is defined as the transfer of knowledge or skills, whether self-paced or instructor-led, through online platforms. This includes the areas of Online University Education, Online Learning Platforms, and Professional Certification. The Online Education segment follows the revenue and user development of platforms and websites in these areas using B2C or both B2C and B2B sales channels.

Structure:

The online education market encompasses the provision of university education, online learning platforms, and professional certification programs.

Additional Information

Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • University designed and delivered courses and credentials such as public/private universities, Harvard Business Online
  • Online learning platform courses and credentials such as Coursera, Udemy, Babbel
  • Professional certification offered through institutes and study prep companies such as PMI, Kaplan.

Out-Of-Scope

  • Learning management systems
  • Virtual learning environments
  • Exclusively B2B companies
Online Education: market data & analysis - Cover

Market Insights report

Online Education: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Market Shares

    Notes: The shares above do not add up to 100%. Only top brands are shown.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Online Education market in South America is experiencing significant growth and development.

    Customer preferences:
    South American customers are increasingly turning to online education as a convenient and flexible way to gain new skills and knowledge. Online courses offer the flexibility to study at one's own pace and from anywhere with an internet connection. This is particularly appealing to individuals who are working or have other commitments that make traditional education difficult to pursue. Additionally, online education provides access to a wide range of courses and programs that may not be available locally.

    Trends in the market:
    One major trend in the South American online education market is the increasing demand for language learning courses. English proficiency is highly valued in the region, as it is seen as a key skill for career advancement and international opportunities. As a result, there is a growing number of online language learning platforms that cater specifically to South American learners. Another trend is the rise of online professional development courses. South American professionals are seeking opportunities to enhance their skills and stay competitive in the job market. Online courses offer a convenient way to acquire new knowledge and certifications without the need to take time off work or travel to attend in-person training sessions.

    Local special circumstances:
    South America is a vast and diverse region, with different countries and cultures. This diversity is reflected in the online education market, with platforms and courses tailored to specific countries and languages. For example, there are online platforms that offer courses in Portuguese for Brazilian learners, or Spanish for learners in other South American countries.

    Underlying macroeconomic factors:
    The development of the online education market in South America is also influenced by underlying macroeconomic factors. Economic growth and increasing internet penetration rates are driving the demand for online education. As more people gain access to the internet, the potential customer base for online education expands. Additionally, the COVID-19 pandemic has accelerated the adoption of online education, as traditional educational institutions were forced to close and students turned to online platforms for their learning needs. In conclusion, the Online Education market in South America is growing rapidly due to customer preferences for flexible and convenient learning options, such as language learning courses and professional development programs. The market is also influenced by local special circumstances, with platforms and courses tailored to specific countries and languages. The underlying macroeconomic factors of economic growth and increasing internet penetration rates are further driving the development of the online education market in South America.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Company Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

    Digital

    Access more Market Insights on Digital topics with our featured report

    Online Education: market data & analysis - BackgroundOnline Education: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.