Key regions: Japan, South Korea, United States, India, Europe
The Online Casinos market in South America is experiencing significant growth and development.
Customer preferences: South American customers are increasingly drawn to online casinos for their convenience and accessibility. They appreciate the ability to play their favorite casino games from the comfort of their own homes, at any time of the day or night. Online casinos also offer a wide variety of games, ranging from traditional table games like blackjack and roulette to popular slot machines and video poker. This wide range of options caters to the diverse preferences of South American customers.
Trends in the market: One of the key trends in the South American online casino market is the increasing use of mobile devices for gambling. As smartphone and tablet usage continues to rise in the region, more and more customers are choosing to play casino games on their mobile devices. This trend is fueled by the development of mobile-friendly casino platforms and the availability of mobile apps, which provide a seamless and convenient gambling experience. Another trend in the South American online casino market is the growing popularity of live dealer games. These games allow customers to play with a real dealer in real-time, creating a more immersive and interactive experience. Live dealer games are particularly appealing to South American customers who enjoy the social aspect of gambling and prefer a more authentic casino atmosphere.
Local special circumstances: One of the factors contributing to the growth of the online casino market in South America is the relatively low penetration of land-based casinos in the region. Compared to other parts of the world, South America has a limited number of brick-and-mortar casinos, particularly in smaller towns and rural areas. This lack of physical casino options has driven many South American customers to seek online alternatives.
Underlying macroeconomic factors: The development of the online casino market in South America is also influenced by the region's economic conditions. South America has experienced economic growth in recent years, resulting in an expanding middle class with higher disposable incomes. As a result, more people in the region have the financial means to participate in online gambling activities. Additionally, the increasing internet penetration and access to affordable internet services have made online casinos more accessible to a larger segment of the population. In conclusion, the Online Casinos market in South America is growing due to the convenience and accessibility offered by online platforms, the increasing use of mobile devices for gambling, and the popularity of live dealer games. The relatively low penetration of land-based casinos in the region and the favorable macroeconomic conditions in South America also contribute to the development of the online casino market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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