Online Casinos - Switzerland | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$442.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.65%, resulting in a projected market volume of US$530.30m by 2028.
In the Online Casinos market, the number of users is expected to amount to 465.5k users by 2028.
User penetration will be 5.2% in 2024 and is expected to hit 5.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$964.70.
In global comparison, most revenue will be generated United States (US$7.64bn in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in Switzerland has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences: Swiss customers are increasingly turning to online casinos for their gambling needs due to the convenience and accessibility they offer. The ability to play casino games from the comfort of their own homes, at any time of the day or night, is a major draw for customers. Additionally, online casinos provide a wide variety of games to choose from, including popular options such as slots, poker, and roulette. This wide selection caters to the diverse preferences of Swiss customers, ensuring that there is something for everyone.

Trends in the market: One major trend in the Swiss online casino market is the increasing popularity of mobile gambling. With the widespread use of smartphones and tablets, customers are now able to play their favorite casino games on the go. This trend is driven by advancements in technology, such as improved mobile internet connections and the development of user-friendly mobile casino apps. As a result, online casinos in Switzerland are investing in mobile platforms to cater to the growing demand for mobile gambling. Another trend in the market is the rise of live dealer games. These games provide customers with a more immersive and interactive gambling experience, as they can play against real dealers in real-time. Live dealer games bridge the gap between online and land-based casinos, offering the convenience of online gambling with the social interaction of a traditional casino. This trend is particularly appealing to Swiss customers who value the social aspect of gambling.

Local special circumstances: One of the key factors driving the growth of the online casino market in Switzerland is the strict regulation of land-based casinos. The Swiss government tightly controls the number and location of brick-and-mortar casinos, making it difficult for customers to access gambling facilities. This has created a demand for online casinos as a convenient alternative. Additionally, the Swiss government has recently introduced new regulations allowing Swiss-based online casinos to operate legally. This has further boosted the growth of the online casino market, as customers now have access to a wider range of licensed and regulated online casinos.

Underlying macroeconomic factors: The Swiss economy is characterized by high disposable income and a strong culture of leisure and entertainment. This provides a favorable environment for the growth of the online casino market, as customers have the financial means and desire to engage in gambling activities. Furthermore, Switzerland has a high internet penetration rate, with a large percentage of the population having access to the internet. This enables online casinos to reach a wide customer base and drive market growth. In conclusion, the Online Casinos market in Switzerland is experiencing significant growth due to changing customer preferences, such as the demand for mobile gambling and live dealer games. The strict regulation of land-based casinos and the recent legalization of Swiss-based online casinos have also contributed to market expansion. The underlying macroeconomic factors, including high disposable income and a strong culture of leisure, further support the growth of the online casino market in Switzerland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.