Key regions: Japan, South Korea, United States, India, Europe
The Online Casinos market in Switzerland has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.
Customer preferences: Swiss customers are increasingly turning to online casinos for their gambling needs due to the convenience and accessibility they offer. The ability to play casino games from the comfort of their own homes, at any time of the day or night, is a major draw for customers. Additionally, online casinos provide a wide variety of games to choose from, including popular options such as slots, poker, and roulette. This wide selection caters to the diverse preferences of Swiss customers, ensuring that there is something for everyone.
Trends in the market: One major trend in the Swiss online casino market is the increasing popularity of mobile gambling. With the widespread use of smartphones and tablets, customers are now able to play their favorite casino games on the go. This trend is driven by advancements in technology, such as improved mobile internet connections and the development of user-friendly mobile casino apps. As a result, online casinos in Switzerland are investing in mobile platforms to cater to the growing demand for mobile gambling. Another trend in the market is the rise of live dealer games. These games provide customers with a more immersive and interactive gambling experience, as they can play against real dealers in real-time. Live dealer games bridge the gap between online and land-based casinos, offering the convenience of online gambling with the social interaction of a traditional casino. This trend is particularly appealing to Swiss customers who value the social aspect of gambling.
Local special circumstances: One of the key factors driving the growth of the online casino market in Switzerland is the strict regulation of land-based casinos. The Swiss government tightly controls the number and location of brick-and-mortar casinos, making it difficult for customers to access gambling facilities. This has created a demand for online casinos as a convenient alternative. Additionally, the Swiss government has recently introduced new regulations allowing Swiss-based online casinos to operate legally. This has further boosted the growth of the online casino market, as customers now have access to a wider range of licensed and regulated online casinos.
Underlying macroeconomic factors: The Swiss economy is characterized by high disposable income and a strong culture of leisure and entertainment. This provides a favorable environment for the growth of the online casino market, as customers have the financial means and desire to engage in gambling activities. Furthermore, Switzerland has a high internet penetration rate, with a large percentage of the population having access to the internet. This enables online casinos to reach a wide customer base and drive market growth. In conclusion, the Online Casinos market in Switzerland is experiencing significant growth due to changing customer preferences, such as the demand for mobile gambling and live dealer games. The strict regulation of land-based casinos and the recent legalization of Swiss-based online casinos have also contributed to market expansion. The underlying macroeconomic factors, including high disposable income and a strong culture of leisure, further support the growth of the online casino market in Switzerland.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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