eServices

Revenue in the eServices market is projected to reach US$2.30bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.46%, resulting in a projected market volume of US$2.74bn by 2028.
The Online Education market is expected to show a revenue growth of 14.0% in 2025.0.
The Online Gambling market has a projected market volume of US$1.39bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.52k in 2024.
In the Event Tickets market, the number of users is expected to amount to 2.5m users by 2028.
User penetration in the Event Tickets market will be at 27.6% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Switzerland has been growing steadily in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Switzerland have shifted towards convenience and efficiency, leading to an increased demand for eServices. Swiss consumers are increasingly looking for online solutions that can save them time and effort, such as online banking, e-commerce, and digital communication platforms. This preference for convenience is driving the growth of the eServices market in Switzerland. One of the key trends in the eServices market in Switzerland is the rise of mobile applications. With the widespread adoption of smartphones and high-speed internet connectivity, Swiss consumers are increasingly using mobile applications for various services, including banking, shopping, and transportation. Mobile applications offer a convenient and user-friendly interface, allowing consumers to access services on the go. This trend is expected to continue driving the growth of the eServices market in Switzerland. Another trend in the eServices market in Switzerland is the increasing adoption of cloud-based solutions. Cloud computing offers businesses and consumers the flexibility and scalability to access and store data and applications remotely. This trend is particularly relevant in Switzerland, where data security and privacy are highly valued. Cloud-based solutions provide a secure and reliable platform for eServices, driving their adoption in the Swiss market. Local special circumstances also play a role in the development of the eServices market in Switzerland. Switzerland has a highly developed infrastructure, including a reliable and fast internet connection. This infrastructure enables the seamless delivery of eServices to consumers across the country. Additionally, Switzerland has a high level of digital literacy among its population, with a large percentage of the population comfortable with using digital technologies. This favorable environment for eServices contributes to the growth of the market in Switzerland. Underlying macroeconomic factors also contribute to the development of the eServices market in Switzerland. The country has a strong and stable economy, with high levels of disposable income. This enables Swiss consumers to afford and adopt eServices. Furthermore, Switzerland has a high level of internet penetration, with a large percentage of the population having access to the internet. This widespread access to the internet creates a large potential market for eServices. In conclusion, the eServices market in Switzerland is growing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The preference for convenience and efficiency, the rise of mobile applications, the adoption of cloud-based solutions, the favorable local environment, and the strong economy and internet penetration all contribute to the growth of the eServices market in Switzerland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.