Online Gambling - Switzerland

Switzerland

Highlights

Revenue in the Online Gambling market is projected to reach US$1.39bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.23%, resulting in a projected market volume of US$1.70bn by 2028.
The Online Sports Betting market has a projected market volume of US$520.20m in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.52k in 2024.
In the Online Gambling market, the number of users is expected to amount to 1.1m users by 2028.
User penetration in the Online Gambling market will be at 10.3% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Gambling market in Switzerland has been experiencing significant growth in recent years.

Customer preferences: Switzerland has a strong culture of gambling, with a long history of traditional casino games such as poker and roulette. However, in recent years, there has been a shift in customer preferences towards online gambling. This can be attributed to the convenience and accessibility offered by online platforms, allowing customers to gamble from the comfort of their own homes. Additionally, the availability of a wide range of games and betting options online has also contributed to the growing popularity of online gambling in Switzerland.

Trends in the market: One of the key trends in the online gambling market in Switzerland is the increasing popularity of mobile gambling. With the widespread use of smartphones and tablets, more and more customers are opting to gamble on the go. Mobile gambling platforms offer a seamless and user-friendly experience, allowing customers to place bets and play games anytime, anywhere. This trend is expected to continue as technology continues to advance and mobile devices become even more integrated into our daily lives. Another trend in the market is the emergence of live dealer games. These games provide an interactive and immersive experience, allowing customers to play with real dealers in real-time. This trend has gained traction in Switzerland as it combines the convenience of online gambling with the authenticity of traditional casino games. Live dealer games are particularly popular among customers who enjoy the social aspect of gambling and want to replicate the experience of playing in a physical casino.

Local special circumstances: One of the unique aspects of the online gambling market in Switzerland is the strict regulation and licensing requirements imposed by the Swiss government. In 2019, Switzerland implemented a new gambling law that legalized online gambling but imposed strict regulations on operators. Only licensed Swiss casinos are allowed to offer online gambling services, and foreign operators are prohibited from targeting Swiss customers. This has created a more controlled and regulated market, ensuring that customers have access to safe and secure gambling platforms.

Underlying macroeconomic factors: The growth of the online gambling market in Switzerland can be attributed to several underlying macroeconomic factors. Firstly, the increasing internet penetration rate in the country has played a significant role in driving the growth of online gambling. With more people having access to the internet, the potential customer base for online gambling has expanded. Secondly, the strong economy in Switzerland has also contributed to the growth of the online gambling market. With a high per capita income and a stable financial system, Swiss customers have more disposable income to spend on leisure activities such as gambling. Lastly, the cultural acceptance of gambling in Switzerland has created a favorable environment for the growth of the online gambling market. Gambling is seen as a form of entertainment and is widely accepted by society. This cultural acceptance, combined with the convenience and accessibility of online gambling, has fueled the growth of the market. Overall, the online gambling market in Switzerland is experiencing significant growth due to customer preferences for convenience and accessibility, as well as the emergence of new trends such as mobile gambling and live dealer games. The strict regulation and licensing requirements imposed by the Swiss government, along with underlying macroeconomic factors such as internet penetration and cultural acceptance, have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.