Online Gambling - Albania | Statista Market Forecast

Revenue in the Online Gambling market is projected to reach US$93.04m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.79%, resulting in a projected market volume of US$112.20m by 2028.
The Online Lottery market has a projected market volume of US$71.75m in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$866.50 in 2024.
In the Online Gambling market, the number of users is expected to amount to 129.8k users by 2028.
User penetration in the Online Gambling market will be at 3.8% in 2024.

Definition:

The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.

Structure:

Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.

Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland

Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss

The Online Gambling market in Albania has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: Albanian customers have shown a growing interest in online gambling, as it offers convenience and a wide range of options. The younger generation, in particular, is increasingly drawn to online platforms due to their accessibility and the ability to play anytime, anywhere. Additionally, the availability of various gambling options such as sports betting, casino games, and poker appeals to different customer preferences and increases the overall demand for online gambling services.

Trends in the market: One of the key trends in the Albanian online gambling market is the increasing popularity of mobile gambling. With the widespread use of smartphones and the availability of mobile gambling apps, customers can easily access their favorite gambling platforms on the go. This trend has led to a significant shift in the way customers engage with online gambling, with mobile devices becoming the preferred choice for many. Another trend in the market is the emergence of live dealer games. These games provide a more immersive and interactive experience, allowing customers to play against real dealers in real-time. The introduction of live dealer games has attracted a new segment of customers who seek a more authentic casino experience from the comfort of their own homes.

Local special circumstances: Albania has a relatively young population, with a high percentage of tech-savvy individuals. This demographic factor has contributed to the rapid growth of the online gambling market in the country. Additionally, the government has implemented favorable regulations that support the growth of the industry, providing a conducive environment for online gambling operators to thrive.

Underlying macroeconomic factors: The Albanian economy has been experiencing steady growth in recent years, which has positively impacted consumer spending power. As disposable incomes increase, more individuals have the financial means to engage in online gambling activities. Furthermore, the country's growing middle class has a higher propensity to spend on leisure activities, including online gambling. In conclusion, the Online Gambling market in Albania is witnessing significant growth due to changing customer preferences, such as the shift towards mobile gambling and the popularity of live dealer games. Additionally, favorable local circumstances, including a young population and supportive government regulations, have contributed to the market's development. The underlying macroeconomic factors, such as steady economic growth and increasing disposable incomes, further drive the demand for online gambling services in Albania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.