Sport Events - Albania | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$965.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.96%, resulting in a projected market volume of US$928.90k by 2028.
In the Sport Events market, the number of users is expected to amount to 45.2k users by 2028.
User penetration will be 1.6% in 2024 and is expected to hit 1.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$21.07.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Albania is experiencing significant growth and development in recent years. Customers in Albania have shown a strong preference for attending and participating in various sports events, leading to an increase in demand for such activities. This trend can be attributed to several factors, including customer preferences, local special circumstances, and underlying macroeconomic factors. Customer preferences play a crucial role in the development of the Sport Events market in Albania. Albanians have a deep-rooted passion for sports, with football being the most popular sport in the country. The local population actively engages in football matches, both as spectators and participants. This enthusiasm for football has extended to other sports as well, such as basketball, volleyball, and athletics. As a result, there is a growing demand for sports events that cater to these preferences. Trends in the market indicate that the Sport Events industry in Albania is diversifying and expanding its offerings. In addition to traditional sports events, there is an increasing interest in niche and alternative sports. This trend is driven by the desire for unique and immersive experiences among customers. As a result, sports events such as extreme sports competitions, adventure races, and obstacle courses have gained popularity in Albania. The market is also witnessing a rise in the number of international sports events being hosted in the country, attracting both local and international participants. Local special circumstances further contribute to the development of the Sport Events market in Albania. The country's geographical location and natural landscapes provide ample opportunities for outdoor sports events. Albania boasts stunning mountains, pristine beaches, and picturesque lakes, making it an ideal destination for sports enthusiasts. The government has recognized the potential of sports tourism and has been actively promoting the country as a sports destination. This has led to an increase in the number of sports events being organized in Albania, attracting both domestic and international tourists. Underlying macroeconomic factors also play a role in the growth of the Sport Events market in Albania. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among the population. This has resulted in higher spending on leisure activities, including sports events. Additionally, the government has invested in sports infrastructure and facilities, creating a conducive environment for organizing and hosting sports events. These factors have contributed to the overall development and expansion of the Sport Events market in Albania. In conclusion, the Sport Events market in Albania is witnessing significant growth and development due to customer preferences, local special circumstances, and underlying macroeconomic factors. The market is diversifying its offerings to cater to the preferences of the local population, while also attracting international participants. The country's natural landscapes and government support further contribute to the growth of sports events in Albania. With favorable macroeconomic conditions, the Sport Events market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.