Online Learning Platforms - Switzerland

Switzerland

Highlights

Revenue in the Online Learning Platforms market is projected to reach US$82.48m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -5.15%, resulting in a projected market volume of US$66.75m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 1.4m users by 2028.
User penetration will be 12.6% in 2024 and is expected to hit 15.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$73.58.
In global comparison, most revenue will be generated China (US$40.60bn in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest China.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Learning Platforms market in Switzerland has been experiencing significant growth in recent years.

Customer preferences: Switzerland has a highly educated population, with a strong emphasis on lifelong learning and professional development. As a result, there is a growing demand for online learning platforms that provide flexible and accessible education and training options.

Trends in the market: One of the key trends in the Online Learning Platforms market in Switzerland is the increasing adoption of technology in education. With the advancement of technology, online learning platforms have become more interactive and engaging, offering a wide range of multimedia content and interactive exercises. This trend is driven by the desire to enhance the learning experience and make it more personalized and tailored to individual needs. Another trend in the market is the rise of mobile learning. With the widespread use of smartphones and tablets, learners are increasingly accessing online learning platforms on their mobile devices. This trend is driven by the convenience and flexibility of mobile learning, allowing learners to access educational content anytime and anywhere.

Local special circumstances: Switzerland has a strong tradition of vocational education and training, with a focus on practical skills and hands-on learning. Online learning platforms in Switzerland are adapting to this local special circumstance by offering courses and programs that combine theoretical knowledge with practical application. This allows learners to acquire both theoretical knowledge and practical skills, making them more competitive in the job market. Another local special circumstance in Switzerland is the multilingual nature of the country. Switzerland has four official languages – German, French, Italian, and Romansh. Online learning platforms in Switzerland are catering to this linguistic diversity by offering courses and programs in multiple languages. This allows learners to access educational content in their preferred language, making the learning experience more inclusive and accessible.

Underlying macroeconomic factors: The strong economy in Switzerland is driving the growth of the Online Learning Platforms market. With a high level of disposable income and a strong focus on professional development, individuals and organizations are willing to invest in online learning platforms to enhance their skills and knowledge. The government in Switzerland is also supportive of the Online Learning Platforms market, recognizing the importance of lifelong learning and the role of technology in education. The government has implemented policies and initiatives to promote the use of online learning platforms, providing funding and support to educational institutions and individuals. This has created a favorable environment for the growth of the Online Learning Platforms market in Switzerland. Overall, the Online Learning Platforms market in Switzerland is experiencing significant growth due to customer preferences for flexible and accessible education, the adoption of technology in education, local special circumstances such as vocational education and linguistic diversity, and underlying macroeconomic factors such as a strong economy and government support.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.