Online Learning Platforms - Russia

Russia

Highlights

Revenue in the Online Learning Platforms market is projected to reach US$275.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 16.67%, resulting in a projected market volume of US$510.30m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 13.1m users by 2028.
User penetration will be 7.6% in 2024 and is expected to hit 9.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$24.90.
In global comparison, most revenue will be generated China (US$40.60bn in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest China.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Online learning platforms in Russia have experienced significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital education.

Customer preferences: Russian consumers are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. The rise of remote work and the need for continuous learning have created a demand for accessible and self-paced learning options. Online learning platforms offer a wide range of courses, from language learning to professional development, catering to the diverse needs and interests of Russian learners. Additionally, the ability to access course materials anytime and anywhere through smartphones and tablets has made online learning more appealing to busy professionals and students.

Trends in the market: One of the key trends in the online learning platforms market in Russia is the growing popularity of language learning courses. English language proficiency is highly valued in the country, and many Russians are eager to improve their language skills for personal and professional reasons. Online platforms provide a convenient and cost-effective way to learn English, with interactive lessons and real-time communication with native speakers. Another trend is the increasing adoption of online courses for professional development. As the job market becomes more competitive, Russian professionals are seeking opportunities to enhance their skills and stay relevant in their fields. Online learning platforms offer a wide range of courses and certifications that can be completed at one's own pace, allowing individuals to upskill or reskill without disrupting their work schedules.

Local special circumstances: Russia has a vast territory and a dispersed population, with many people living in remote areas. Traditional educational institutions may not be easily accessible to everyone, making online learning platforms a viable alternative. The convenience and flexibility of online courses enable individuals in remote areas to access quality education without the need to relocate or commute long distances. Furthermore, the Russian government has been actively promoting digital education initiatives, recognizing the potential of online learning to bridge educational gaps and improve access to education. This support has contributed to the growth of the online learning platforms market in Russia, with increased investment in infrastructure and the development of digital learning resources.

Underlying macroeconomic factors: The growth of the online learning platforms market in Russia is also influenced by macroeconomic factors. The country has a large population of internet users, with high internet penetration rates. This widespread access to the internet has facilitated the adoption of online learning platforms, as individuals can easily connect to the platforms and access course materials. Additionally, the COVID-19 pandemic has accelerated the shift towards online learning in Russia, as traditional educational institutions were forced to close temporarily. This disruption in the education sector prompted many students and professionals to seek alternative learning options, leading to increased demand for online courses. In conclusion, the online learning platforms market in Russia is experiencing significant growth due to changing customer preferences, such as the need for flexible and accessible learning options. The popularity of language learning courses and the demand for professional development opportunities are driving the market forward. Local special circumstances, such as the vast territory and dispersed population, contribute to the appeal of online learning platforms. Moreover, macroeconomic factors, including high internet penetration rates and the impact of the COVID-19 pandemic, have further fueled the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.