Market Insights Digital eServices Event Tickets

Sport Events - Russia

Russia

Revenue in the Sport Events market is projected to reach US$0.53bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.20%, resulting in a projected market volume of US$0.70bn by 2028.
In the Sport Events market, the number of users is expected to amount to 6.7m users by 2028.
User penetration will be 3.7% in 2024 and is expected to hit 4.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$97.77.
In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Market

Region

Region comparison

Currency

Analyst Opinion

The Sport Events market in Russia is experiencing significant growth and development in recent years.

Customer preferences: Russian consumers have shown a strong interest in sports events, with a particular focus on popular sports such as football, ice hockey, and tennis. The demand for tickets to these events has been consistently high, indicating a strong customer preference for live sporting experiences. Additionally, there is a growing interest in international sports events, with Russian fans eagerly attending events such as the FIFA World Cup and the Olympic Games.

Trends in the market: One of the key trends in the Sport Events market in Russia is the increasing number of international sporting events being hosted in the country. This has been driven by Russia's efforts to position itself as a global sports destination, with the successful hosting of major events like the FIFA World Cup in 2018. The positive feedback and international recognition from these events have encouraged more organizations to choose Russia as a host country for their sports events. This trend has not only boosted the local economy but also enhanced the country's reputation as a sporting powerhouse. Another trend in the market is the growing popularity of e-sports events. E-sports, or competitive video gaming, has gained a massive following in Russia, especially among the younger generation. The rise of e-sports events has opened up new opportunities for both local and international companies to sponsor and organize tournaments, attracting large audiences and generating significant revenue.

Local special circumstances: One of the unique aspects of the Sport Events market in Russia is the strong government support for sports development. The Russian government has invested heavily in infrastructure and facilities for sports events, ensuring that the country has the necessary infrastructure to host international tournaments. This support has not only benefited the local sports industry but has also attracted international organizations and teams to choose Russia as a host country.

Underlying macroeconomic factors: The development of the Sport Events market in Russia can be attributed to several underlying macroeconomic factors. Firstly, the country's growing middle class has led to an increase in disposable income, allowing more people to afford tickets to sports events. This has created a larger consumer base for the market. Secondly, the improving economic conditions in Russia have attracted more international companies to invest in the country's sports industry. This has resulted in increased sponsorship deals and partnerships, further driving the growth of the market. In conclusion, the Sport Events market in Russia is experiencing significant growth and development, driven by strong customer preferences for live sporting experiences, the hosting of international events, the popularity of e-sports, government support for sports development, and improving macroeconomic conditions. These factors have created a favorable environment for the market to thrive and attract both local and international stakeholders.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.