Sport Events - Russia | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$528.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.20%, resulting in a projected market volume of US$698.50m by 2028.
In the Sport Events market, the number of users is expected to amount to 6.7m users by 2028.
User penetration will be 3.7% in 2024 and is expected to hit 4.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$97.77.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Russia is experiencing significant growth and development in recent years.

Customer preferences: Russian consumers have shown a strong interest in sports events, with a particular focus on popular sports such as football, ice hockey, and tennis. The demand for tickets to these events has been consistently high, indicating a strong customer preference for live sporting experiences. Additionally, there is a growing interest in international sports events, with Russian fans eagerly attending events such as the FIFA World Cup and the Olympic Games.

Trends in the market: One of the key trends in the Sport Events market in Russia is the increasing number of international sporting events being hosted in the country. This has been driven by Russia's efforts to position itself as a global sports destination, with the successful hosting of major events like the FIFA World Cup in 2018. The positive feedback and international recognition from these events have encouraged more organizations to choose Russia as a host country for their sports events. This trend has not only boosted the local economy but also enhanced the country's reputation as a sporting powerhouse. Another trend in the market is the growing popularity of e-sports events. E-sports, or competitive video gaming, has gained a massive following in Russia, especially among the younger generation. The rise of e-sports events has opened up new opportunities for both local and international companies to sponsor and organize tournaments, attracting large audiences and generating significant revenue.

Local special circumstances: One of the unique aspects of the Sport Events market in Russia is the strong government support for sports development. The Russian government has invested heavily in infrastructure and facilities for sports events, ensuring that the country has the necessary infrastructure to host international tournaments. This support has not only benefited the local sports industry but has also attracted international organizations and teams to choose Russia as a host country.

Underlying macroeconomic factors: The development of the Sport Events market in Russia can be attributed to several underlying macroeconomic factors. Firstly, the country's growing middle class has led to an increase in disposable income, allowing more people to afford tickets to sports events. This has created a larger consumer base for the market. Secondly, the improving economic conditions in Russia have attracted more international companies to invest in the country's sports industry. This has resulted in increased sponsorship deals and partnerships, further driving the growth of the market. In conclusion, the Sport Events market in Russia is experiencing significant growth and development, driven by strong customer preferences for live sporting experiences, the hosting of international events, the popularity of e-sports, government support for sports development, and improving macroeconomic conditions. These factors have created a favorable environment for the market to thrive and attract both local and international stakeholders.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.