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Music Events - Russia

Russia
  • Revenue in the Music Events market is projected to reach US$511.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.79%, resulting in a projected market volume of US$664.60m by 2028.
  • In the Music Events market, the number of users is expected to amount to 12.5m users by 2028.
  • User penetration will be 7.2% in 2024 and is expected to hit 8.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$48.74.
  • In global comparison, most revenue will be generated United States (US$16.98bn in 2024).
  • With a projected rate of 25.8%, the user penetration in the Music Events market is highest Denmark.

Definition:

The Music Events market consists of the sale of online tickets for all music-related events. This includes concerts, festivals, musicals, music shows and operas. The market covers digital tickets with QR codes, as well as the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Sale of online tickets for all music-related events (concerts, festivals, musicals, music shows and operas)
  • Digital tickets with QR codes
  • Online purchased tickets that are posted to an address or printed at home
  • Online purchased paper tickets that are available at a physical collection point

Out-Of-Scope

  • Offline and telephone bookings / reservations
  • Tickets for non-music related events
  • Event-related services such as catering etc.
Event Tickets: market data & analysis - Cover

Market Insights report

Event Tickets: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Demographics

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Analyst Opinion

    The Music Events market in Russia has been experiencing significant growth in recent years. Customer preferences have shifted towards live music experiences, leading to an increase in the number of music events being organized across the country. This trend can be attributed to several factors, including the growing popularity of local and international artists, changing consumer behavior, and the emergence of new technologies.

    Customer preferences:
    In Russia, there has been a notable shift in customer preferences towards attending live music events. This can be attributed to the desire for unique experiences and the emotional connection that live music provides. Customers are increasingly seeking out opportunities to see their favorite artists perform in person, creating a demand for music events of all genres. Furthermore, the younger generation in Russia has shown a particular interest in attending music festivals, which offer a multi-day experience with a diverse lineup of artists.

    Trends in the market:
    One of the key trends in the Music Events market in Russia is the rise of music festivals. These events attract a large number of attendees and often feature both local and international artists. Music festivals provide a platform for artists to showcase their talent and reach a wider audience. Additionally, they offer a unique social experience, with attendees often camping on-site and participating in various activities alongside the music performances. Another trend in the market is the increasing use of technology to enhance the music event experience. Many organizers are incorporating elements such as virtual reality, augmented reality, and interactive installations to create immersive environments for attendees. This not only adds excitement and novelty to the events but also provides opportunities for brands to engage with their target audience in a meaningful way.

    Local special circumstances:
    Russia's vast geographical size and diverse population contribute to the growth of the Music Events market. The country has a rich cultural heritage and a long history of music appreciation, which creates a favorable environment for music events. Additionally, the government has been supportive of the arts and has invested in infrastructure development, making it easier for organizers to host large-scale music events.

    Underlying macroeconomic factors:
    The growth of the Music Events market in Russia can also be attributed to the overall economic development of the country. As disposable incomes rise, consumers are willing to spend more on entertainment and leisure activities, including attending music events. Furthermore, the increasing urbanization and improved transportation infrastructure make it easier for people to travel to different cities to attend music events. In conclusion, the Music Events market in Russia is experiencing significant growth due to changing customer preferences, the rise of music festivals, the integration of technology, and the favorable local circumstances. These factors, combined with the underlying macroeconomic factors, contribute to the overall development and expansion of the market.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Event Tickets: market data & analysis - BackgroundEvent Tickets: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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