Dating Services - Russia | Statista Market Forecast

Revenue in the Dating Services market is projected to reach US$52.64m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.59%, resulting in a projected market volume of US$63.00m by 2028.
The Matchmaking market has a projected market volume of US$30.71m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$4.31 in 2024.
In the Dating Services market, the number of users is expected to amount to 13.4m users by 2028.
User penetration in the Dating Services market will be at 8.4% in 2024.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

Structure:

The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Russia is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Dating Services market in Russia have shifted towards online platforms and mobile applications. This is due to the convenience and accessibility offered by these platforms, allowing users to connect with potential partners from the comfort of their own homes. Additionally, the younger generation in Russia is more open to the idea of online dating, further driving the demand for dating services. Trends in the market include the increasing popularity of niche dating platforms catering to specific interests or demographics. This allows users to find potential partners who share similar hobbies, interests, or cultural backgrounds, enhancing the likelihood of a successful match. Furthermore, there is a growing emphasis on safety and security in the online dating industry, with platforms implementing measures to verify user identities and protect against fraudulent activities. Local special circumstances in Russia also contribute to the development of the Dating Services market. The country has a large population, providing a vast pool of potential users for dating platforms. Additionally, cultural factors such as the importance of family and relationships in Russian society drive the demand for dating services. Furthermore, the urbanization and busy lifestyles of many Russians make it challenging to meet potential partners through traditional means, leading to an increased reliance on dating services. Underlying macroeconomic factors also play a role in the growth of the Dating Services market in Russia. As the economy continues to recover from the impact of the global financial crisis, disposable incomes are increasing, allowing more people to spend on leisure activities, including dating services. Furthermore, the increasing penetration of smartphones and internet connectivity in Russia enables more people to access online dating platforms, further fueling market growth. Overall, the Dating Services market in Russia is developing rapidly, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the popularity of niche dating services, and the emphasis on safety and security are shaping the market landscape. With a large population and a growing economy, Russia offers significant opportunities for dating service providers to expand their user base and cater to the evolving needs of Russian consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.