Online Education - Germany

Germany

Highlights

Revenue in the Online Education market is projected to reach US$964.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.85%, resulting in a projected market volume of US$1.08bn by 2028.
The Online Learning Platform market has a projected market volume of US$600.90m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$72.06 in 2024.
In the Online Education market, the number of users is expected to amount to 16.8m users by 2028.
User penetration in the Online Education market will be at 16.0% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in Germany has been experiencing significant growth in recent years, driven by changing customer preferences and advancements in technology. Customer preferences in Germany have shifted towards online education due to its convenience and flexibility. With busy schedules and a desire for lifelong learning, individuals are turning to online platforms to acquire new skills and knowledge. Online education allows learners to access courses and materials at their own pace and from anywhere, making it an attractive option for both working professionals and students. Additionally, the COVID-19 pandemic has accelerated the adoption of online education, as traditional educational institutions have shifted to remote learning models. Trends in the market indicate a growing demand for specialized online courses and certifications. As the job market becomes increasingly competitive, individuals are seeking ways to differentiate themselves and acquire specific skills that are in high demand. Online platforms offer a wide range of courses in areas such as programming, data analysis, digital marketing, and language learning, allowing learners to gain expertise in their desired field. Furthermore, the rise of online learning platforms has enabled instructors and experts to create and monetize their own courses, leading to a diverse and expansive course catalog. Local special circumstances in Germany have also contributed to the growth of the online education market. The country has a strong focus on vocational education and training, with a well-established apprenticeship system. Online education provides an additional avenue for individuals to enhance their vocational skills and stay up-to-date with industry trends. Furthermore, Germany has a high level of internet penetration and digital literacy, making it easier for individuals to access online education platforms and resources. Underlying macroeconomic factors have played a role in the development of the online education market in Germany. The country has a strong economy and a high demand for skilled workers. Online education offers a cost-effective and efficient way to upskill and reskill the workforce, meeting the needs of both individuals and businesses. Additionally, government initiatives and funding have supported the growth of online education in Germany, recognizing its potential to drive economic growth and innovation. In conclusion, the Online Education market in Germany is experiencing significant growth due to changing customer preferences, the demand for specialized courses, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and the need for lifelong learning becomes more prevalent, the online education market in Germany is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.