eServices

Revenue in the eServices market is projected to reach US$441.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.02%, resulting in a projected market volume of US$478.40m by 2028.
The Online Education market is expected to show a revenue growth of 11.0% in 2025.0.
The Event Tickets market has a projected market volume of US$215.70m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$32.50 in 2024.
In the Dating Services market, the number of users is expected to amount to 17.7m users by 2028.
User penetration in the Dating Services market will be at 5.3% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Northern Africa is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trend. Customer preferences in Northern Africa are shifting towards digital solutions and online services. With the increasing availability of internet access and smartphones, consumers are embracing eServices as a convenient and efficient way to meet their needs. This includes online shopping, digital banking, e-learning, and telemedicine. The convenience and accessibility of eServices are particularly appealing to the younger generation, who are more tech-savvy and comfortable with digital platforms. Trends in the market indicate a growing demand for eServices in Northern Africa. The region has witnessed a rapid increase in the number of e-commerce platforms, online payment solutions, and digital content providers. This is driven by the rising middle class, urbanization, and a growing awareness of the benefits of eServices. Companies are also investing in digital infrastructure and expanding their online presence to cater to the growing demand. Local special circumstances in Northern Africa also contribute to the development of the eServices market. The region has a large population, with a significant portion being young and tech-savvy. This demographic advantage provides a ready market for eServices. Additionally, the governments in Northern Africa are actively promoting digital transformation and e-government initiatives, which further drive the adoption of eServices. Underlying macroeconomic factors play a crucial role in the growth of the eServices market in Northern Africa. The region has experienced stable economic growth in recent years, which has increased disposable incomes and consumer spending. This enables individuals to afford eServices and drives demand for online shopping, entertainment, and other digital services. Furthermore, the COVID-19 pandemic has accelerated the adoption of eServices as people turned to online platforms for their daily needs, including work, education, and entertainment. In conclusion, the eServices market in Northern Africa is developing at a rapid pace due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The increasing demand for digital solutions, government support for digital transformation, and favorable economic conditions are driving the growth of the eServices market in the region. As technology continues to advance and internet penetration increases, the eServices market in Northern Africa is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.