Sport Events - Northern Africa | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$85.45m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.58%, resulting in a projected market volume of US$87.46m by 2028.
In the Sport Events market, the number of users is expected to amount to 4.4m users by 2028.
User penetration will be 1.6% in 2024 and is expected to hit 1.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$20.68.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Northern Africa has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Northern Africa have played a crucial role in driving the growth of the Sport Events market. The population in this region has shown a strong interest in sports, with a particular focus on football. Football matches, both at the national and international levels, attract large crowds and generate substantial revenue. Additionally, there is a growing interest in other sports such as basketball, tennis, and athletics, which has led to an increase in the number of sporting events being organized. Trends in the market have also contributed to the growth of the Sport Events market in Northern Africa. One notable trend is the increasing number of international sporting events being hosted in the region. This has not only boosted the local economy through increased tourism and spending but has also raised the profile of Northern Africa as a sports destination. As a result, more sports organizations and event organizers are choosing to host their events in this region, further fueling the growth of the market. Local special circumstances have also played a significant role in the development of the Sport Events market in Northern Africa. The region's geographical location, with its proximity to Europe and the Middle East, makes it an attractive destination for sports events. Additionally, the favorable climate in Northern Africa allows for year-round outdoor sporting activities, making it an ideal location for hosting events. Underlying macroeconomic factors have also contributed to the growth of the Sport Events market in Northern Africa. The region has witnessed steady economic growth in recent years, resulting in increased disposable income and greater spending power among the population. This has led to a higher demand for sports events and increased participation in sports-related activities. In conclusion, the Sport Events market in Northern Africa has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The region's strong interest in sports, the increasing number of international events being hosted, favorable geographical location and climate, and steady economic growth have all contributed to the development of this market. As a result, the Sport Events market in Northern Africa is expected to continue growing in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.