Event Tickets - Northern Africa

Northern Africa

Highlights

Revenue in the Event Tickets market is projected to reach US$215.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.72%, resulting in a projected market volume of US$221.90m by 2028.
The Music Events market has a projected market volume of US$94.07m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$22.31 in 2024.
In the Event Tickets market, the number of users is expected to amount to 10.5m users by 2028.
User penetration in the Event Tickets market will be at 3.8% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Northern Africa is experiencing significant growth and development due to a number of factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the expansion of the market. Customer preferences in Northern Africa are playing a key role in driving the growth of the Event Tickets market. Consumers in this region are increasingly seeking out unique and memorable experiences, and attending events has become a popular way to fulfill this desire. Whether it is music concerts, sporting events, or cultural festivals, people in Northern Africa are eager to participate in live events and be part of a vibrant social scene. This growing demand for event tickets is fueling the expansion of the market. Trends in the market are also contributing to the development of the Event Tickets industry in Northern Africa. One notable trend is the increasing popularity of international events in the region. Major artists, sports teams, and cultural performers are recognizing the potential of the Northern African market and are organizing more events in the region. This trend not only attracts local consumers but also draws visitors from neighboring countries, further boosting ticket sales. Local special circumstances in Northern Africa are also influencing the growth of the Event Tickets market. The region is known for its rich cultural heritage and diverse population, which creates a wide variety of events and festivals throughout the year. From traditional music and dance performances to modern art exhibitions, there is something for everyone in Northern Africa. This vibrant event scene is attracting both local residents and international tourists, driving the demand for event tickets. Underlying macroeconomic factors are also contributing to the expansion of the Event Tickets market in Northern Africa. The region is experiencing economic growth and increasing disposable incomes, which allows more people to afford tickets to events. Additionally, advancements in technology and the rise of online ticketing platforms have made it easier for consumers to purchase tickets, further boosting sales. In conclusion, the Event Tickets market in Northern Africa is growing and developing due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers in the region seek out unique experiences, attend international events, and take part in the vibrant event scene, the demand for event tickets continues to increase. With a growing economy and advancements in technology, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.