Dating Services - Northern Africa

Revenue in the Dating Services market is projected to reach US$79.44m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.35%, resulting in a projected market volume of US$90.62m by 2028.
The Online Dating market has a projected market volume of US$51.08m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$5.83 in 2024.
In the Dating Services market, the number of users is expected to amount to 17.7m users by 2028.
User penetration in the Dating Services market will be at 5.3% in 2024.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

Structure:

The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Northern Africa has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms. Customer preferences in the Dating Services market have shifted towards online platforms, as people seek more convenient and efficient ways to meet potential partners. The rise of smartphones and internet penetration have made online dating more accessible to a larger population, leading to an increase in the number of users. Additionally, the younger generation in Northern Africa is more open to the idea of online dating, further fueling the growth of the market. Trends in the market indicate a shift towards niche dating platforms that cater to specific interests or demographics. This allows users to find like-minded individuals and increases the chances of compatibility. Niche dating platforms also provide a more personalized experience, which is appealing to customers who are looking for a more tailored approach to finding a partner. Local special circumstances in Northern Africa play a role in shaping the Dating Services market. Cultural and religious norms may influence the way people approach dating and relationships. In some countries, there may be restrictions on dating or limitations on interactions between unmarried individuals. However, as the region becomes more globalized and connected, these norms are gradually evolving, leading to increased acceptance of dating services. Underlying macroeconomic factors also contribute to the growth of the Dating Services market in Northern Africa. Economic development and rising disposable incomes have led to increased spending on leisure activities, including dating services. As people have more financial resources, they are more likely to invest in finding a partner and are willing to pay for premium features and services offered by dating platforms. In conclusion, the Dating Services market in Northern Africa is experiencing growth due to changing customer preferences, the rise of online platforms, and the increasing acceptance of dating services. Niche dating platforms and evolving cultural norms are shaping the market, while economic development and rising incomes are driving increased spending on dating services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.