eServices

Revenue in the eServices market is projected to reach US$166.50bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.72%, resulting in a projected market volume of US$232.60bn by 2028.
The Online Education market is expected to show a revenue growth of 14.1% in 2025.0.
The Online Education market has a projected market volume of US$94.32bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$1.02k in 2024.
In the Event Tickets market, the number of users is expected to amount to 145.5m users by 2028.
User penetration in the Event Tickets market will be at 26.9% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in North America is experiencing significant growth and development. Customer preferences are shifting towards online services, and there are several trends driving this market expansion. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of the eServices market in North America.

Customer preferences: Customers in North America are increasingly turning to online services for convenience and efficiency. The rise of e-commerce platforms and the increasing use of smartphones have made it easier for consumers to access a wide range of services online. From shopping and banking to healthcare and entertainment, customers are seeking digital solutions that can be accessed from the comfort of their own homes. This shift in customer preferences is driving the demand for eServices in North America.

Trends in the market: One major trend in the eServices market in North America is the growth of online retail. E-commerce platforms have become increasingly popular, offering customers a wide range of products and services at competitive prices. This trend is driven by the convenience of online shopping, as well as the availability of a wide variety of products. As a result, traditional brick-and-mortar retailers are also expanding their online presence to cater to the growing demand for eServices. Another trend in the eServices market is the rise of digital banking and financial services. Customers are increasingly using online banking platforms and mobile apps to manage their finances, make payments, and access financial advice. This trend is driven by the convenience and accessibility of digital banking services, as well as the increasing trust in online security measures. Financial institutions are investing in technology and innovation to meet the growing demand for digital banking services.

Local special circumstances: North America has a highly developed internet infrastructure, which enables the widespread adoption of eServices. High internet penetration rates and advanced mobile networks provide customers with the necessary infrastructure to access online services. Additionally, the region has a large population of tech-savvy consumers who are comfortable using digital platforms. These factors contribute to the growth of the eServices market in North America.

Underlying macroeconomic factors: The eServices market in North America is also influenced by underlying macroeconomic factors. The region has a strong economy and high disposable income levels, which enable consumers to spend on online services. Additionally, the COVID-19 pandemic has accelerated the adoption of eServices, as customers turned to online platforms for shopping, entertainment, and other services during lockdowns and social distancing measures. This increased reliance on eServices is expected to continue even as the pandemic subsides, driving further growth in the market. In conclusion, the eServices market in North America is experiencing significant growth and development due to shifting customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As customers increasingly turn to online services for convenience and efficiency, the demand for eServices is expected to continue to rise in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.