Market Insights Digital eServices Online Education

Online University Education - North America

North America

Revenue in the Online University Education market is projected to reach US$87.82bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.14%, resulting in a projected market volume of US$134.00bn by 2028.
In the Online University Education market, the number of users is expected to amount to 13.2m users by 2028.
User penetration will be 1.8% in 2024 and is expected to hit 2.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$9.74k.
In global comparison, most revenue will be generated in the United States (US$82.30bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Online University Education market in North America has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Online University Education market in North America is the increasing demand for flexible and accessible education options. Many individuals are seeking to further their education while balancing work and family commitments, and online university education provides the flexibility to do so. Additionally, the convenience of being able to study from anywhere at any time is appealing to busy professionals and those who live in remote areas.

Trends in the market: A major trend in the Online University Education market in North America is the rise of Massive Open Online Courses (MOOCs). MOOCs offer free or low-cost online courses that are accessible to anyone with an internet connection. This trend has opened up educational opportunities to a wider audience and has led to an increase in the number of individuals pursuing online university education. Another trend in the market is the increasing collaboration between online universities and traditional brick-and-mortar institutions. Many traditional universities are now offering online degree programs in addition to their on-campus offerings, recognizing the demand for online education. This collaboration allows students to have access to the resources and reputation of a traditional university while still enjoying the flexibility of online learning.

Local special circumstances: In North America, there are several factors that contribute to the growth of the Online University Education market. One of these is the high cost of traditional higher education. Tuition fees at traditional universities have been rising steadily, making it difficult for many individuals to afford a college education. Online university education provides a more affordable alternative, allowing individuals to pursue a degree without incurring significant debt. Another special circumstance in North America is the large population of working adults who are seeking to advance their careers or change professions. Many individuals in this demographic are unable to attend traditional universities due to work or family commitments. Online university education offers a flexible and convenient option for these individuals to further their education and improve their job prospects.

Underlying macroeconomic factors: The growth of the Online University Education market in North America is also influenced by macroeconomic factors. The rapid advancement of technology and the widespread availability of high-speed internet have made online learning more accessible than ever before. Additionally, the increasing importance of lifelong learning and the need for continuous skill development in the modern workforce have contributed to the demand for online university education. Overall, the Online University Education market in North America is experiencing growth due to customer preferences for flexible and accessible education options, the rise of MOOCs, collaboration between online and traditional universities, the high cost of traditional higher education, the large population of working adults seeking career advancement, technological advancements, and the need for continuous skill development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.