Online Food Delivery - North America

North America

The Online Food Delivery market in North America is expected to experience significant growth, with projected revenue reaching US$377.10bn in 2024.
This growth is anticipated to continue at an annual rate of 10.92% (CAGR 2024-2028), resulting in a projected market volume of US$570.80bn by 2028.
In the Grocery Delivery market, revenue is expected to grow by 27.1% in 2025.
The market volume for Grocery Delivery is projected to be US$270.60bn in 2024.
When comparing in North America to the global market, it is worth noting that in China is expected to generate the highest revenue, reaching US$448.90bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$1.61k in 2024.
This indicates the amount of revenue generated per user in this market.
Looking at the Meal Delivery market, the number of users is projected to reach 258.6m users by 2028.
This showcases the growing popularity and adoption of meal delivery services in North America.
User penetration, which refers to the percentage of the population using meal delivery services, is expected to be at 44.5% in 2024.
This indicates that a significant portion of the population will be utilizing meal delivery services in North America.
With the rise of food delivery apps like Uber Eats and DoorDash, online food delivery has become a staple in the North American market.

Key regions: India, United States, Asia, China, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Online Food Delivery Market is a combination of Grocery Delivery and Meal Delivery. The market gained a great deal of traction from the COVID-19 Pandemic. The growth can be seen in almost every market. Now that food aggregators like Just Eat Takeaway and Delivery Hero have established themselves, they are now venturing into the Grocery Delivery space. While acquisitions are nothing new in the Meal Delivery space, these aggregators are taking big risks as Quick Commerce has yet to prove profitable.

Although the market saw two years of unprecedented growth, 2022 is looking to slow that down with uncertain macroeconomic conditions and consumers looking to save money. Consolidation of the key players will likely happen which will further expand the gray area between Grocery and Meal Delivery.

China and the US lead in terms of Gross Merchandising Value (GMV). Chinese companies are well-established and the market is mature. U.S. consumers enjoy discretionary spending and that does not look to be slowing down anytime soon.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.