Market Insights Digital eServices Event Tickets

Sport Events - North America

North America

Revenue in the Sport Events market is projected to reach US$17.95bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.36%, resulting in a projected market volume of US$20.49bn by 2028.
In the Sport Events market, the number of users is expected to amount to 55.5m users by 2028.
User penetration will be 10.7% in 2024 and is expected to hit 10.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$328.70.
In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

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Analyst Opinion

The Sport Events market in North America is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in North America have a strong affinity for sports and are highly engaged in various sporting events. They value the excitement and entertainment that sports events provide, as well as the opportunity to support their favorite teams and athletes. The demand for live sports experiences is high, with fans willing to pay a premium for tickets to major sporting events such as the Super Bowl, World Series, and NBA Finals. Additionally, customers are increasingly looking for unique and immersive experiences, such as VIP packages and behind-the-scenes access, to enhance their overall event experience.

Trends in the market: One major trend in the Sport Events market in North America is the increasing popularity of esports events. Esports, or competitive video gaming, has gained a massive following in recent years, attracting millions of viewers both online and in-person. Esports events are now being held in large arenas and stadiums, with professional gamers competing for substantial prize pools. This trend reflects the growing influence of technology and digital entertainment in the sports industry. Another trend in the market is the rise of women's sports events. Women's sports have gained significant momentum in recent years, with increased media coverage and support from fans. Major women's sports events, such as the Women's World Cup and WNBA Finals, have seen a surge in attendance and viewership. This trend highlights the growing recognition and appreciation for women's sports in North America.

Local special circumstances: North America is home to several major sports leagues, including the NFL, NBA, MLB, and NHL, which attract millions of fans each year. The presence of these professional leagues creates a strong sports culture and infrastructure, making it easier for fans to engage in sports events. Additionally, North America has a large population and a high level of disposable income, allowing for greater spending on sports-related activities.

Underlying macroeconomic factors: The strong economy in North America plays a significant role in the development of the Sport Events market. A robust job market and high consumer confidence contribute to increased spending on leisure activities, including sports events. Additionally, the growth of the tourism industry in North America attracts visitors from around the world who are interested in attending sports events. This influx of tourists further boosts the demand for tickets and drives the growth of the market. In conclusion, the Sport Events market in North America is experiencing growth and development due to customer preferences for live sports experiences, the popularity of esports events, the rise of women's sports, the strong sports culture and infrastructure, and the underlying macroeconomic factors such as a strong economy and the growth of the tourism industry. These factors contribute to the overall expansion and success of the market in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.