Sport Events - Greece

Greece

Highlights

Revenue in the Sport Events market is projected to reach US$45.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.86%, resulting in a projected market volume of US$51.38m by 2028.
In the Sport Events market, the number of users is expected to amount to 555.0k users by 2028.
User penetration will be 5.3% in 2024 and is expected to hit 5.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$85.09.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Sport Events market in Greece has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Sport Events market in Greece have shifted towards more interactive and immersive experiences. Consumers are increasingly seeking unique and memorable experiences that go beyond traditional spectatorship. This has led to the rise of participatory sports events, such as marathons, triathlons, and obstacle course races, where individuals can actively engage and challenge themselves. Additionally, there is a growing demand for sports events that promote health and wellness, with an emphasis on activities such as yoga retreats, fitness festivals, and wellness retreats. These customer preferences reflect a global trend towards experiential and active lifestyles, as individuals seek to incorporate sports and physical activities into their daily lives. Trends in the Sport Events market in Greece are aligned with global developments in the industry. One major trend is the increasing focus on sustainability and eco-friendly practices. Sports events are adopting measures to reduce their environmental impact, such as using renewable energy sources, promoting recycling and waste reduction, and implementing sustainable transportation options. Another trend is the integration of technology into sports events, with the use of wearable devices, mobile apps, and virtual reality experiences to enhance the overall event experience. These trends are driven by advancements in technology and the growing awareness of environmental issues among consumers. Local special circumstances in Greece have also contributed to the development of the Sport Events market. Greece has a rich sporting heritage and a strong culture of physical activity, with sports playing a significant role in the daily lives of its population. The country is known for hosting major international sporting events, such as the Olympic Games and the Athens Marathon, which have helped to establish Greece as a desirable destination for sports tourism. Additionally, the country's favorable climate and natural landscapes provide ideal conditions for outdoor sports events, attracting both domestic and international participants. Underlying macroeconomic factors have also played a role in the growth of the Sport Events market in Greece. The country has been recovering from a prolonged economic crisis, and there is a renewed focus on tourism and economic development. Sports events are seen as a valuable tool for attracting tourists, boosting local economies, and promoting Greece as a destination for sports and leisure activities. The government has been supportive of the industry, providing incentives and infrastructure investments to facilitate the organization of sports events. In conclusion, the Sport Events market in Greece is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards more interactive and immersive experiences, the focus on sustainability and technology, the country's sporting heritage and natural landscapes, and the government's support for the industry have all contributed to the development of the market. The future of the Sport Events market in Greece looks promising, as it continues to evolve and adapt to meet the demands of consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.