Sport Events - Ethiopia | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$591.70k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -2.25%, resulting in a projected market volume of US$540.30k by 2028.
In the Sport Events market, the number of users is expected to amount to 249.7k users by 2028.
User penetration will be 0.2% in 2024 and is expected to hit 0.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$2.60.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Ethiopia has been experiencing significant growth in recent years, driven by a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Ethiopia have shifted towards a greater interest in sports and participation in sporting events. Ethiopians have a long-standing passion for sports, particularly athletics, and this has translated into a growing demand for sport events. The popularity of running and marathon events has increased, with more people participating in races and attending sporting events as spectators. Additionally, there is an increasing interest in other sports such as football and basketball, which has further fueled the demand for sport events. Trends in the market have also contributed to the development of the Sport Events market in Ethiopia. There has been a rise in the number of international sporting events being hosted in the country, including marathons and football tournaments. These events not only attract local participants and spectators but also international athletes and tourists. This has not only boosted the local economy but has also raised the profile of Ethiopia as a sports destination. Furthermore, the emergence of sports tourism has led to an increase in the number of tourists visiting Ethiopia specifically for sports-related activities. Local special circumstances have played a role in the growth of the Sport Events market in Ethiopia. The country has a rich sporting heritage and is known for producing world-class athletes. This has created a strong sports culture and a supportive environment for sport events. The government has also recognized the potential of the sport industry and has invested in the development of sports infrastructure and facilities. This has further facilitated the hosting of sport events and attracted both local and international participants. Underlying macroeconomic factors have also contributed to the development of the Sport Events market in Ethiopia. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and a rise in consumer spending. This has allowed more people to participate in sport events and has created a market for sports-related products and services. Additionally, the growth of the middle class has resulted in an increase in leisure activities and a greater emphasis on health and wellness, further driving the demand for sport events. In conclusion, the Sport Events market in Ethiopia is developing due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The growing interest in sports, the rise in international sporting events, the supportive sports culture, and the favorable economic conditions have all contributed to the expansion of the market. With continued investment in sports infrastructure and the promotion of sports tourism, the Sport Events market in Ethiopia is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.