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Digital Health - Ethiopia

Ethiopia
  • Ethiopia's Digital Health market is projected to experience significant growth in the coming years.
  • By 2024, the revenue is forecasted to reach a substantial amount of US$273.60m.
  • This growth is expected to continue at an annual rate of 13.66% from 2024 to 2029, resulting in a projected market volume of US$519.10m by the end of the period.
  • The average revenue per user (ARPU) in the Digital Health market is estimated to be US$17.32.
  • This metric serves as an indicator of the financial performance and profitability of the industry.
  • In the global context, United States is expected to generate the highest revenue in the Digital Health market, reaching a staggering US$47.12bn in 2024.
  • This highlights United States's dominance and significant presence in the industry.
  • Among the various markets within the Digital Health market, Digital Fitness & Well-Being is projected to be the largest market, with a total revenue value of US$194.10m in 2024.
  • This market focuses on promoting physical fitness and overall well-being through digital platforms and technologies.
  • These forecasts and projections demonstrate the immense potential and growth opportunities present in Ethiopia's Digital Health market.
  • As technology continues to advance and digital solutions become increasingly integrated into healthcare practices, the market is expected to expand and contribute significantly to the country's overall healthcare landscape.
  • Ethiopia is experiencing a surge in telehealth adoption, as the country embraces digital solutions to improve access to healthcare in remote areas.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:
  • Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
  • Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
  • Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

In-Scope

  • Digital fitness and well-being
  • Fitness trackers
  • Connected Biosensors
  • Digital care management
  • Online pharmacies
  • Online doctor consultations
  • Health and wellness coaching
  • Digital treatment and care

Out-Of-Scope

  • Smart clothing
  • Smart shoes
  • Smart eyewear
Digital Health: market & data analysis - Cover

Market Insights report

Digital Health: market & data analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    Amid the growing digital transformation in various sectors, the Digital Health market in Ethiopia is experiencing a significant surge in interest and adoption.

    Customer preferences:
    Ethiopian consumers are increasingly leaning towards digital solutions in the healthcare sector due to the convenience and accessibility they offer. The rising penetration of smartphones and the internet in the country have empowered individuals to seek digital fitness and well-being services, online doctor consultations, and digital treatment options.

    Trends in the market:
    In Ethiopia, the Digital Health market is witnessing a notable trend towards the adoption of digital fitness and well-being applications. With the increasing awareness about the importance of leading a healthy lifestyle, more Ethiopians are turning to digital platforms for fitness guidance, workout routines, and dietary advice. The convenience of accessing these services from the comfort of their homes is a key driver behind this trend. Moreover, online doctor consultation services are gaining traction in Ethiopia, especially in rural areas where access to healthcare facilities is limited. Virtual consultations provide a cost-effective and efficient way for patients to receive medical advice and treatment recommendations without the need to travel long distances. This trend is bridging the gap between healthcare providers and patients, ultimately improving the overall healthcare delivery system in the country. Furthermore, the digital treatment and care segment in Ethiopia is evolving rapidly with the introduction of telemedicine and remote monitoring solutions. Patients with chronic conditions can now benefit from continuous monitoring and timely intervention through digital platforms, enhancing their quality of life and reducing healthcare costs in the long run.

    Local special circumstances:
    Ethiopia's healthcare infrastructure faces challenges such as limited healthcare facilities, shortage of medical professionals, and unequal distribution of healthcare services across urban and rural areas. In such a scenario, the adoption of digital health solutions presents an opportunity to overcome these barriers and improve healthcare access for the population. Additionally, the government's efforts to promote digitalization in the healthcare sector through initiatives like the National eHealth Strategy are creating a conducive environment for the growth of the Digital Health market in Ethiopia. By leveraging technology to enhance healthcare delivery, the country is moving towards a more efficient and patient-centric healthcare system.

    Underlying macroeconomic factors:
    The economic growth in Ethiopia, coupled with increasing investments in the digital infrastructure, is playing a crucial role in driving the expansion of the Digital Health market. As more Ethiopians gain access to smartphones and the internet, the demand for digital health services is expected to rise, creating opportunities for both local and international players in the market. The favorable macroeconomic conditions are propelling the growth of the Digital Health market in Ethiopia, making it a promising sector for innovation and investment.

    Users

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

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    Digital Health: market & data analysis - BackgroundDigital Health: market & data analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    Digital health - Statistics & Facts

    Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.
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