The Event Tickets market in Ethiopia has been experiencing significant growth in recent years.
Customer preferences: Ethiopian consumers have shown a growing interest in attending various events, such as concerts, sports matches, and cultural festivals. This can be attributed to the increasing disposable income and changing lifestyles of the population. Additionally, there is a growing middle class in Ethiopia that is willing to spend on entertainment and leisure activities.
Trends in the market: One of the key trends in the Event Tickets market in Ethiopia is the shift towards online ticket sales. With the increasing penetration of smartphones and internet access, consumers are increasingly opting to purchase tickets online. This trend is driven by the convenience and ease of online ticketing platforms, which allow consumers to browse and purchase tickets from the comfort of their own homes. Online ticket sales also offer additional benefits such as discounts and early bird offers, which further incentivize consumers to make their purchases online. Another trend in the market is the increasing popularity of international events in Ethiopia. The country has been attracting a number of international artists, sports teams, and cultural events, which has created a demand for tickets among the local population. This trend is driven by the government's efforts to promote tourism and cultural exchange, as well as the growing interest of Ethiopians in global entertainment and sports events.
Local special circumstances: Ethiopia has a rich cultural heritage and a vibrant arts and entertainment scene. The country is known for its traditional music, dance, and theater, which attract both local and international audiences. This has created a strong demand for tickets to cultural events and performances. Additionally, Ethiopia has a passionate sports culture, with football being the most popular sport in the country. This has led to a high demand for tickets to football matches, especially those involving the national team or popular local clubs.
Underlying macroeconomic factors: Ethiopia has been experiencing strong economic growth in recent years, which has contributed to the growth of the Event Tickets market. The country has seen improvements in infrastructure, including the expansion of airports and the construction of new stadiums and event venues. This has made it easier for international events to be hosted in Ethiopia, attracting a larger audience and increasing ticket sales. In conclusion, the Event Tickets market in Ethiopia is experiencing significant growth due to changing customer preferences, such as the shift towards online ticket sales, as well as the increasing popularity of international events. The local special circumstances, including the rich cultural heritage and passionate sports culture, further contribute to the growth of the market. Additionally, the underlying macroeconomic factors, such as strong economic growth and improvements in infrastructure, support the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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