Online Dating - Ethiopia

Ethiopia

Highlights

Revenue in the Online Dating market is projected to reach US$7.21m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 15.04%, resulting in a projected market volume of US$12.63m by 2028.
In the Online Dating market, the number of users is expected to amount to 6.1m users by 2028.
User penetration will be 3.2% in 2024 and is expected to hit 4.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$1.75.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Ethiopia is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Ethiopia, there is a growing demand for online dating platforms as more people seek to connect with others in a convenient and efficient way. With the increasing use of smartphones and internet access, individuals are looking for platforms that provide a safe and secure environment to meet potential partners. Online dating offers a wide range of options, allowing users to filter their preferences and find compatible matches based on their interests, values, and goals. This personalized approach is appealing to many Ethiopians who are looking for meaningful relationships.

Trends in the market: One of the key trends in the online dating market in Ethiopia is the rise of niche dating platforms. These platforms cater to specific groups or communities, such as religious or ethnic groups, professionals, or individuals with shared interests. This trend reflects the desire for more targeted and specialized dating experiences, where individuals can connect with like-minded individuals who share similar values and backgrounds. Another trend in the market is the increasing popularity of mobile dating apps. With the widespread use of smartphones, more Ethiopians are accessing online dating platforms through mobile apps. These apps offer a convenient and user-friendly interface, allowing users to browse profiles, chat with potential matches, and arrange dates on the go. The ease of use and accessibility of mobile dating apps have contributed to their growing popularity in Ethiopia.

Local special circumstances: Ethiopia has a unique cultural and social landscape that influences the online dating market. Traditional values and societal expectations regarding relationships and marriage still play a significant role in Ethiopian society. However, there is also a growing acceptance of online dating as a legitimate way to meet potential partners. This blend of traditional values and modern attitudes creates a dynamic environment for the online dating market in Ethiopia.

Underlying macroeconomic factors: The economic development and increasing internet penetration in Ethiopia are driving the growth of the online dating market. As the country's economy continues to grow, more people have access to smartphones and the internet, allowing them to explore online dating platforms. Additionally, the rising middle class in Ethiopia has disposable income and is willing to spend on dating services, further fueling the growth of the market. In conclusion, the Online Dating market in Ethiopia is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. With the increasing use of smartphones and internet access, more Ethiopians are turning to online dating platforms to find meaningful relationships. The rise of niche dating platforms and the popularity of mobile dating apps are shaping the market, catering to specific preferences and offering convenient ways to connect with potential partners. The unique cultural and social landscape in Ethiopia, combined with the country's economic development and increasing internet penetration, create a favorable environment for the growth of the online dating market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.