Sport Events - Botswana | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$1.16m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.47%, resulting in a projected market volume of US$1.28m by 2028.
In the Sport Events market, the number of users is expected to amount to 47.1k users by 2028.
User penetration will be 1.7% in 2024 and is expected to hit 1.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$26.64.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Botswana is experiencing a steady growth in recent years, driven by customer preferences for active lifestyles and the increasing popularity of sports events.

Customer preferences: Customers in Botswana have shown a strong preference for sports events as a form of entertainment and recreation. They enjoy participating in or watching various sports, including football, basketball, cricket, and athletics. Sports events provide an opportunity for people to come together, support their favorite teams, and engage in friendly competition. Additionally, the younger generation is increasingly interested in sports and fitness, which has further fueled the demand for sports events.

Trends in the market: One of the key trends in the Sport Events market in Botswana is the rise of professional sports leagues and tournaments. This has led to an increase in the number of organized sports events, attracting both local and international participants. The growing popularity of these events has resulted in higher attendance and increased revenue for event organizers. In addition, there is a growing trend of hosting international sports events in Botswana, which not only promotes the country as a sports destination but also boosts the local economy through tourism and increased spending. Another trend in the market is the integration of technology in sports events. Event organizers are leveraging technology to enhance the fan experience, with features such as live streaming, interactive apps, and social media engagement. This allows fans to stay connected with the events, even if they are unable to attend in person. Furthermore, technology is being used to improve the efficiency of event management, ticketing systems, and data analytics, leading to better planning and decision-making.

Local special circumstances: Botswana has a strong sporting culture, with many talented athletes representing the country in international competitions. This has created a sense of pride and enthusiasm among the local population, further driving the demand for sports events. Additionally, the government of Botswana has recognized the importance of sports in promoting a healthy lifestyle and social cohesion. As a result, they have invested in sports infrastructure and facilities, making it easier to host and organize sports events.

Underlying macroeconomic factors: The growing economy of Botswana has contributed to the development of the Sport Events market. With increasing disposable income, people have more resources to spend on leisure activities, including attending sports events. Furthermore, the government's focus on diversifying the economy has led to the development of sectors such as tourism and hospitality, which benefit from the hosting of sports events. This has created a favorable environment for the growth of the Sport Events market in Botswana. In conclusion, the Sport Events market in Botswana is experiencing growth due to customer preferences for active lifestyles, the rise of professional sports leagues, the integration of technology, the strong sporting culture, and the underlying macroeconomic factors. These factors have contributed to the increasing popularity and demand for sports events in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.