Matchmaking - Botswana

Botswana

Highlights

Revenue in the Matchmaking market is projected to reach US$409.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.22%, resulting in a projected market volume of US$405.90k by 2028.
In the Matchmaking market, the number of users is expected to amount to 11.7k users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$35.57.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Botswana is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Botswana have shifted towards online matchmaking platforms, as more people are seeking convenient and efficient ways to find compatible partners. This preference is driven by the increasing use of smartphones and internet access, which has made online dating more accessible to a larger population. Additionally, customers are looking for platforms that provide personalized matchmaking services, taking into consideration factors such as interests, values, and compatibility. Trends in the market show a growing demand for niche matchmaking services in Botswana. Customers are seeking platforms that cater to specific demographics, such as professionals, religious groups, or individuals with specific interests. This trend is driven by the desire for more targeted and tailored matchmaking experiences, as customers are looking for partners who share similar backgrounds and values. Local special circumstances in Botswana also contribute to the development of the matchmaking market. Botswana has a relatively small population, and traditional matchmaking methods may not always provide a wide range of options for individuals seeking partners. Online matchmaking platforms offer a larger pool of potential partners, increasing the chances of finding a compatible match. Furthermore, cultural and societal norms in Botswana may discourage individuals from openly seeking romantic relationships, making online platforms a more discreet and acceptable option. Underlying macroeconomic factors play a role in the development of the matchmaking market in Botswana. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. This allows individuals to invest in matchmaking services and platforms, as they have more financial resources to allocate towards finding a compatible partner. Additionally, as Botswana becomes more connected to the global economy, individuals are exposed to international dating trends and are more willing to explore alternative matchmaking methods. In conclusion, the Matchmaking market in Botswana is growing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customers are increasingly turning to online platforms for convenient and personalized matchmaking experiences. Niche matchmaking services are also gaining popularity, catering to specific demographics. Local special circumstances, such as a small population and cultural norms, further drive the demand for online matchmaking. The country's steady economic growth and increased connectivity to the global economy also contribute to the development of the matchmaking market in Botswana.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.