Event Tickets - Botswana

Botswana

Highlights

Revenue in the Event Tickets market is projected to reach US$2.46m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.23%, resulting in a projected market volume of US$2.79m by 2028.
The Sport Events market has a projected market volume of US$1.16m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$28.75 in 2024.
In the Event Tickets market, the number of users is expected to amount to 97.5k users by 2028.
User penetration in the Event Tickets market will be at 3.4% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Botswana has witnessed significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Event Tickets market in Botswana have shifted towards more experiential and unique events. Customers are increasingly looking for events that provide them with memorable experiences and opportunities for socializing. This has led to a rise in demand for tickets to music festivals, concerts, sporting events, and cultural performances. Additionally, customers are also seeking convenience and ease of purchase when it comes to buying event tickets. As a result, online ticketing platforms have gained popularity, allowing customers to browse and purchase tickets from the comfort of their homes. Trends in the market indicate a growing demand for international events and performances in Botswana. With the country's growing economy and increasing disposable income, more people are willing to spend on tickets to international concerts, theater shows, and sporting events. This trend is further fueled by the desire to experience different cultures and entertainment options. As a result, event organizers and promoters are bringing in international artists and performers to cater to this demand. This has not only boosted the Event Tickets market but has also contributed to the growth of the tourism industry in Botswana. Local special circumstances also play a role in the development of the Event Tickets market in Botswana. The country has a rich cultural heritage and a vibrant arts scene, which has led to the emergence of local events and performances. Botswana hosts various traditional festivals, music concerts, and theatrical productions that attract both locals and tourists. These events showcase the country's talent and cultural diversity, contributing to the growth of the Event Tickets market. Additionally, the government of Botswana has been actively promoting the arts and culture sector, providing support and funding for events and performances. This has created a conducive environment for the development of the Event Tickets market. Underlying macroeconomic factors have also influenced the growth of the Event Tickets market in Botswana. The country's stable economy and increasing disposable income have allowed more people to participate in leisure activities and entertainment events. The growing middle class in Botswana has become a key consumer segment in the Event Tickets market, driving demand for a wide range of events. Furthermore, the rise of digitalization and the increasing penetration of smartphones and internet access have made it easier for customers to search for and purchase event tickets online. This has expanded the reach of the market and provided more opportunities for event organizers and promoters. In conclusion, the Event Tickets market in Botswana is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. The demand for unique and experiential events, the rise of international performances, the support from the government, and the country's stable economy are contributing to the development of the market. As the market continues to evolve, event organizers and ticketing platforms need to adapt to these trends and cater to the evolving preferences of customers in Botswana.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.